Abstract
The article explores the potential of Singapore as a point of entry to the market of Association of Southeast Asian Nations (ASEAN) within the framework of the ASEAN Economic Community (AEC). Starting from an analysis of the specificity of AEC as a multilateral project, the paper proceeds with revealing the institutional links between Singapore Business Federation and AEC to finally turn to identifying the extent to which Japanese companies see Singapore’s institutions as mechanisms to expand their presence to the rest of Southeast Asia. In the authors’ opinion, from the ASEAN market entry perspective the potential of Singapore, for all its outstanding achievements as an area of doing business excellence, should not be overestimated.
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