ДИСКУРСИВНЫЙ МАРКЕР КАК ОДИН ИЗ ПОКАЗАТЕЛЕЙ ПРЕЗЕНТАЦИОННО-ИНТЕРАКТИВНОГО ОБЩЕНИЯ (НА ПРИМЕРЕ РУССКОЯЗЫЧНОГО БЬЮТИ-ВЛОГА)

Abstract

Internet communication contributes to the satisfaction of a fundamental human need – the exchange of information. Any discourse is always a source of information and a regulator of human needs. One of the discourse types is vlog discourse. A vlog is a video diary where the author shares their views, thoughts and events of their life, thereby turning into action the functions of self-presentation and changing the recipient's conceptual sphere, as well as exerting manip-ulative influence. A vlog has some features of presentation-interactive discourse. The purpose of this study is to analyze the use and functioning of discursive markers in the discourse of a beauty vlog in Russian. According to the results of the analysis the discursive markers can be classified as lexical-semantic presentems, reflecting cognitively mastered and subjectivized concepts of reality that affect the recipient of infor-mation. Discursive markers can belong to the class of presentems of contact, presentems of demonstration, emotive and personal presentems. Some of the discursive markers identified as a result of the analysis do not fit into the existing classifica-tion of presentems, but they can be combined into groups according to the principle of their cognitive-pragmatic func-tioning in discourse. Most of the discursive markers identified in the discourse of the beauty vlog perform the functions of logical organization of thoughts, their correct interpretation by the recipient and interactivising of Internet communi-cation, creating conditions as close as possible to the conditions of face-to-face communication.