Abstract
In conditions of economic instability and during martial law, the choice of the right strategy for the development of enterprises plays a huge role in strengthening the company's position on the market. For enterprises in the field of telecommunications, it is important to choose a development path that corresponds modern trends in business digitalization. The purpose of the study was to substantiate the need for business digitalization as a way of increasing the IT enterprise management efficiency in the conditions of martial law. The article examines the ways of improving such management efficiency. Different approaches to defining the concept of "efficiency" are systematized, namely: functional (selective) approach; system approach; targeted approach; process-oriented approach. It is proposed to consider the management efficiency under the concept of quality of the organization of the management process through the coordination of the actions of management personnel to other personnel of the enterprise in order to obtain certain results, which allows you to clearly determine what caused the current state of the enterprise: a wrong strategy (caused by the fact that the goals were formulated incorrectly) or a non-rational use of resources. The main factors affecting the efficiency of the enterprise are analyzed. A characterization of the process of digitalization of the business of telecommunications enterprises is given. On the basis of the conducted analysis, the main ways and measures to increase the efficiency of the telecommunications enterprises activities in the state caused by military actions on the territory of Ukraine were considered. Prospects for further research in this direction are the formation of a road map for enterprises in the field of telecommunication services regarding the implementation of digitalization measures aimed at increasing the efficiency of operations in crisis market conditions.
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