Abstract
Relevance. Th e paper is devoted to an extremely relevant in theoretical and practical terms problem of cultural diff erences in memory organization, which is considered on the example of memorizing plot material by representatives of Russian and Azerbaijani culture. Methodology and sample. Th e study involved 60 people, 30 people in each cultural subsample. A specially developed technique of verbal video plot repro-duction was used. Th e narrative was presented without speech and sound accompaniment, which allowed to use identical stimulus material for diff erent cultures. Results. Th e results obtained indicate the cultural specifi city in memorizing and reproducing plot material. It is shown that signifi cance of social and individualpsychological factors of memory organization changes depending on affi liation to collectivistic or individualistic culture. Th e representatives of Azerbaijani culture are more likely to include a moral conclusion in the plot, whilst those of Russian culture are more inclined to analyze the motivation of characters. Conclusion 1. Th e representatives of Russian culture are more likely to demonstrate the subjectivity of the reconstructed plot and greater projective freedom of interpretation regarding events and details. Th is can be explained by the activity of individual cognitive factors in relation to memorization. 2. Th e tendency to moral assessments and moralizing in reproduction of a plot is more specifi c to the representatives of Azerbaijani culture. Th is trend indicates an active role of social norms and rules in mnemonic processes determination as compared to individual factors (e.g., motivation). 3. Th e motivation of characters as the basis of storyline is more peculiar to the representatives of Russian culture compared to the Azerbaijanis. Th is fi nding testifi es to the greater importance of the individual personal determinants of mnemonic processes for Russians.
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