Abstract
The article attempts to consider the issues of legal regulation and protection of new objects that arise in the process of developing creativity on the Internet. The authors examine the legal regulation of objects created using deepfake technology in Russia and abroad and substantiate why deepfake, under certain conditions, can be classified as such an object of copyright as a work. They consider the best practices in regulating deepfake technologies in various countries that have achieved the greatest success in legal regulation of deepfakes (USA, China and Singapore). The main conclusion of the article is the formulation of proposals for improving Russian legislation to regulate problematic issues associated with the creation of deepfakes.
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