대학생 대상 편의점 디저트 구매 실태, 선호도 및 만족도 조사 연구 - 충북 지역을 중심으로 -

Abstract

This study aims to investigate convenience store dessert purchases of university students and their preferences and satisfaction. We conducted a survey of 212 university students (60 men, 152 women) in Chungbuk area to explore their purchases of convenience store food items, preferences, and satisfaction. The results showed that 92.5% of 212 students had previously purchased and tried convenience store desserts, and that ratio was significantly lower in men (85.0%) than in women (92.5%) (p=0.0099). Respondents most frequently reported consuming convenience store desserts once a day (32.6%). The most frequently reported reasons for consuming convenience store desserts were: ‘easy to get’(45.75%) and ‘good taste’(18.40%). Among the factors affecting satisfaction with convenience store desserts, measured with a 5-point scale, the highest ranked factor was convenience (4.18 pts) followed by variety of dessert items (3.58 pts), good design of dessert and packages (3.42 pts), and good taste (3.41 pts). Also, preference survey on convenience store dessert types found that the most popular desserts were ice creams (3.94 pts), breads (3.63 pts), chocolates (3.63 pts), and carbonated drinks (3.61 pts). Compared to men, women students were more satisfied with the price (p=0.0219) and portion size (p=0.0213), and these women had higher preferences on chocolates (p=0.0065), candies (p=0.0134), carbonated drinks (p=0.0308), and fruits (p=0.0211). In conclusion, the ratio of university students in some Chungbuk area having purchased convenience store desserts was high at 93% mainly due to convenience and variety of items. In addition, women students showed significantly higher preference for more convenience store dessert types than men did. Intake of convenience store desserts may attribute to excessive intake of energy, fat, and sugar, therefore nutritional education is needed for them to make informed decisions when purchasing food in the future.