Abstract
The research objective includes identifying the means to realize the pragmatic potential of the German-language media texts dedicated to the relevant issue of struggle against COVID-19. The analysis of the modern media content (posters, publications, stickers) allows revealing peculiarities of COVID-19 fighters’ representation. Scientific originality of the study lies in the fact that the researcher identifies objects of glorification in the German-language media texts on COVID-19 issue and describes the means to realize this communicative strategy. The research findings are as follows: communicative tactics of glorification are revealed; the role of visual information in this process is determined.
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