Abstract

The purpose of this study is to classify types of unique emotion by conducting evaluation with emotion of female university students, including negative emotions, which only appear on women, who centrally devote themselves on sociocultural meaning. And suggested an objective standard of classification of emotion which affected skin care behavior and cosmetic surgery behavior of each woman by conducting following evaluation. This study targeted 300 female university students in their 20s who live in Dae-Jeon, Chung-Nam, Chung-Buk areas. Evaluation was conducted between April 19th to to May 20th, 2021. Factorial analysis was used for validity and credibility of material analysis and descriptive statistics was used as well. Cronbach’s α, correlation analysis by using SPSS 21.0 program and AMOS. 19.0 program were used to find out research model and significance between the direct and indirect effect had been examined through mediating verification of effect. The results of this study were as follows showed that interpersonal sexual objectification experiences appeared affected on skin care behavior and cosmetic surgery behavior by mediating attitude toward appearance, body monitoring and negative emotions.

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