Abstract
The purpose of this study is to investigate the influence relationship between the five quality factors (information, system, service, product, delivery), consumer attitude, and brand image provided by the fresh food shopping platform to increase market share, and to investigate the effect of consumer attitude and brand image on consumer repurchase intention. As a research method, a survey was conducted targeting consumers who had experience purchasing fresh food through a shopping platform, and SPSS 22.0 was used as the analysis tool. As a result of the study, first, among the quality factors of shopping platform, information, system, product, and delivery quality had a significant positive (+) effect on consumer attitude, but service quality did not affect consumer attitude. Second, it was verified that only system quality did not affect brand image among quality factors. Third, it was confirmed that consumer attitude and brand image had a significant positive (+) effect on repurchase intention.
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