Abstract
The article presents the results of methodological understanding of the process of measuring the digital infrastructure of political communities in social media. The authors study specificity of content and behavioral (interactional) markers of the digital value impact of political actors in the online network environment. The generated empirical design includes a quantitative and qualitative content- analysis of the content of materials of political communities in popular social networks of the Runet (cognitive mapping with subsequent processing of the database in SPSS Statistics 26.0), building a digital infrastructure for the intersections of their digital audiences (author's software based on R-programming language libraries) and analysis of the social graphs of these social media groups (author's software – an application to the Bloghosting VKontakte).
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