Abstract
The paper goes on analysis of the implementation of communicative approach regarding the peculiarities of the French media texts in comparison derived from the most up-to-date periodicals such as «Le Parisien», «Le Figaro», «Le Monde» and «Libération». It is attempted to illustrate that the periodicals mentioned above envisaged within the frame of communication studies and science by the exemples of media texts cited by the author could reveal the diverse types of interpretation of E. Macron’s political image. It is also shown that the mentioned French periodicals create the specific viewpoint of the acting French leader by influencing and manipulating people’s consciousness. It is underlined that the timeliness of the analyzed topic is stipulated by upcoming presidential elections in France in the year 2022 where E. Macron will be presented, therefore the importance of analysis of his political image can not be underestimated. It is underlined that by criticing and condemning the political activities of the acting French president , French periodicals influence public opinion and model the appropriate image of E.Macron.
 The practical significance of the paper is determined by implementing the obtained results while teaching international and political journalism at Universities to students of politics, future international journalists and diplomatic officials.
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