Abstract
The scientific and technological progress of the 20th century (book publishing, radio and television broadcasting, cinematography, etc.) created all the possibilities for the rapid transmission and dissemination of not only socially significant, scientific and other information, but also of artistic and aesthetic thought. The purpose of this article is to identify the main factors contributing to artistic borrowing in literary works, and the reasons why similar phenomena (plot, theme, problem, etc.) are identified in literatures that are not in direct contact. The question of the originality of the work of fiction in modern culture becomes relevant, because it is an indicator of the uniqueness of the national philosophy and aesthetics. National literature is not only or not so much the language of narration, but also the problems, characters, conflicts and ways of solving them, typical for a particular people. Certainly, artistic techniques also matter, which are more related to general literary and general cultural phenomena.
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