Реализация модели оценки стоимости компании с учетом влияния бренда в рамках компьютеризированной деловой игры «Конкуренция»

Abstract

This article aims to design and implement a model for assessing the impact of brand on the value of the com-pany in the context of computerized business game “Competition”. Brand, as a key asset of the company, plays an important role in shaping its success in the market. The author analyzes how brand factors affect the finan-cial performance and the company’s overall value in a competitive environment. The article discusses the methodology and development of the Hirose model, as well as its implementation in the business game “Competition”, describes the process of brand influence on the company’s financial results in the context of a computer business game, examines analytical data and statistics obtained during business process modeling. The results obtained from the study provide a better understanding of how brand strategies affect the long-term sustainability of companies and their competitiveness. The practical value of the study resides in the fact that the improvement of the business game algorithm will allow students to better understand how brands affect financial performance and overall company value. This is an important aspect of economic and business edu-cation that aids future entrepreneurs and managers to better understand the strategic importance of branding.