Состояние развития трансграничной электронной коммерции в Китае в рамках инициативы "Один пояс и один путь

Abstract

With the continuous improvement of people's living standards and the strengthening of purchasing power, there are higher requirements for brand and quality. However, due to geographical restrictions or the restriction of city scale and other reasons, some commodities have not set up counters or exclusive stores locally, and due to the high import tariff, the big price difference for some products between domestic counter and that of foreign countries is very obvious, so various new service forms such as overseas shopping and daigou emerge as the times require. They can eliminate geographical restrictions and are more convenient, faster, affordable, and loved by consumers. More and more individuals and platforms have regarded it as a business opportunity and joined in the trade which make the scale of the trading market grow quickly. Many operators, especially overseas online retailers, have seen the strong consumption ability of China's consumers, opened up payment modes such as Alipay and WeChat, and also used direct mail delivery mode to distribute them. The Chinese consumer market is constantly upgrading, with individualization, diversification and quality becoming the new pursuit of consumers. Due to the increase in income, the popularization of the Internet and the continuous upgrading of consumer consumption attitudes, the trend of consumption upgrading has gradually spread to small cities. Cross-border e-commerce platforms continue to explore new trade models to promote the development of cross-border e-commerce trade. The Ministry of Commerce will further promote the economic and trade cooperation and the strategy of "One Belt, One Road", develop "Silk Road online retail", and create a new platform for international cooperation in accordance with the requirement, proposed by President Xi Jinping, to build the road of peace, prosperity, opening up and civilization. Under the circumstance of "One Belt, One Road", China's cross-border e-commerce has flourished. In 2019, China's cross-border e-commerce market has presented more characteristics.