Анализ практики государственного и общественного контроля рекламы и подходов к выявлению непристойного в рекламной продукции

Abstract

The article investigates the mechanism of evaluation of obscene advertising by all 84 territorial administrations of the Federal Antimonopoly Service of Russia (FAS). The study of the experience of the Expert Councils at the regional offices of the FAS and the experience of organizing surveys reveals the main characteristics of social control over advertising products, ambiguous from the point of view of public perception of decency, and the problems of combining state and public control. On the base of generalization of practices of Expert Councils and arguments of members of councils in the study of controversial advertising, the authors formulate common criteria of obscene advertising. They define the range of problems associated with the lack of regulation of the advertising business, the evaluation of advertising as a danger factor that has a powerful impact on the development of children. Analysis of the practice of evaluation of obscene advertising is approved as a necessary step to improve the system of information security of children. The study reveals the ability of the state, represented by a special authority, to manage the safety of the urban environment, to prevent and suppress the dangers arising at the intersection of economic freedom and the development of children.