Abstract
The article discusses the process of creating a structural element in the data lake loop of Gazpromneft–Regional Sales LLC containing a data showcase for calculating special digital objects named «persotags» accumulating retrospective information about previous purchases of customers to personalize offers to them. The stages described in the article form a complete picture of the implementation of the windows from the perspective of a systems analyst and include the following basic steps: analysis of customer business requirements, the formation of technical documentation for submission to the developer, testing the created data object and client’s verification.
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