Использование рекламных видеороликов как средства формирования социокультурной компетенции студентов языкового вуза при обучении французскому языку

Abstract

The research aims to determine the didactic potential of audiovisual advertising media materials for sociocultural competence development in students learning French at language universities. The paper examines the informational and linguoculturological features of video advertisements that can be used as a basis for sociocultural competence development in students when teaching French and substantiates the expediency of their application. Scientific novelty of the research lies in substantiating the need to use audiovisual advertising media materials (as exemplified by socially oriented advertising) for sociocultural competence development in students learning French. As a result of the research, the particularities of the productive use of videos in the process of foreign language teaching contributing to students’ sociocultural competence and motivation development in the context of cross-cultural foreign language teaching have been identified.