КВАЗИЭГОЦЕНТРИЗМ КАК ПРИЕМ КОММУНИКАТИВНО-РЕЧЕВОГО ПОСТРОЕНИЯ НОРМАТИВНОГО ТЕКСТА (НА ПРИМЕРЕ НОРМАТИВНЫХ ТЕКСТОВ НЕМЕЦКИХ НАЧАЛЬНЫХ ШКОЛ)

Abstract

The article is devoted to analysing quasi-egocentrism as a special pragmatic technique to construct normative texts addressed basically to the German primary school pupils. Multilevel linguistic means serve as markers of addressers’ egocentric position. The paper concludes that egocentric markedness indicates actualization of the pragmatic nucleus “quasi-addresser” whose introduction into the text seems important to facilitate an addressee’s self-identification with the subject of normative action.