Abstract
The article describes the place of social networks in promoting products and services for children; provides characteristics of the main consumer segments of the children’s goods market; The work highlights the features of consumer interaction with children’s video products presented on federal television channels and on social networks. The article presents the result of a comprehensive analysis of messages left by users of the social network “VKontakte”, with reference to Russian-made children’s animation projects shown in 2022. The text presents the results of an empirical study of the features of consumer interaction with children’s video products and highlights triggers for creating advertising content taking into account stories of the most popular animated video products.
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