Abstract

Quality assurance and quality management are the main challenges in the management of higher education institutions not only in Ukraine but also in the world in the context of sustainable development and the coronavirus crisis. In this context, the need to promote a culture of quality at university level is becoming increasingly important. The concept of quality culture expands traditional approaches to quality assurance, focusing on aspects of organizational psychology such as shared attitudes and commitment to quality. However, studies of methodological approaches to the problems of quality assurance management in higher education have not been sufficiently reflected in domestic research. That is why, at the present stage, there is an urgent need to study the problems of quality management in higher education at both internal and external levels. The article considers the theoretical foundations of the culture of quality of higher education, its necessity and role in the development of higher education in Ukraine. Conducted research on the experience of EU countries in external evaluation of the quality of higher education. Research of the experience of institutional accreditation in the European Union, because institutional accreditation is currently absent in Ukraine, despite the fact that it is prescribed in the Law of Ukraine "On Higher Education". Evaluation and construction of the Gap model, which identified the basic requirements for high-quality educational services based on the identification of contradictions that lead to consumer dissatisfaction with the quality of educational services received, including various contradictions. However, a study of the Ukrainian experience in assessing the quality of educational services allows us to conclude that in most cases a general rating assessment of higher education institutions that provide educational services, rather than the quality of services directly provided by them. And internal quality assurance systems in Ukrainian universities are in the process of formation and need significant development, taking into account the experience of universities in the European Union.

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