Abstract
Due to the development of China's economy or increase in national income, Chinese consumers' purchasing ability has increased and people have been unable to go out due to Corona 19, so there are more cases of purchasing overseas products using bonded direct shopping malls. In this paper, empirical analysis was carried out using SPSS 26 and AMOS 26 by setting up a model to derive the factors affecting the customer satisfaction and loyalty of the bonded shopping mall logistics and customs clearance service factors. As a result of the analysis, it was found that all logistics/customs clearance service quality factors of the bonded shopping mall had a statistically significant positive (+) effect on satisfaction. Also It was analyzed only the corporate image factor did not have a significant positive (+) effect on satisfaction. And proving that satisfaction has a significant positive (+) effect on loyalty. Through the results of this study, the implications of providing a new channel for exporting Korean products to China are suggested as it can be helpful for companies that operate a bonded direct purchase shopping mall when setting up a marketing strategy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Korea Association for International Commerce and Information
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
