Abstract
According to the International Basketball Federation – FIBA and specifically the department dealing with the development of 3x3 basketball (FIBA 3x3), organizing a single 3x3 basketball event has real benefits for the country and the cities where it is organized, at sports, financial, promotional and social levels. In addition to creating economic impact through gathering visitors and distributing commercial rights, the media coverage of 3x3 events makes them valuable marketing tools for the region. For this reason, our study also aims to identify which of our neighboring countries are making the most of the benefits of 3x3 basketball events.
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