ТЕОРЕТИЧНІ, ТЕХНОЛОГІЧНІ ТА ІНФОРМАЦІЙНІ СКЛАДНИКИ ПРОЦЕСУ ФОРМУВАННЯ СТРАТЕГІЇ РОЗВИТКУ ЕКСПОРТНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ В СУЧАСНИХ УМОВАХ ГОСПОДАРЮВАННЯ

Abstract

The issues of increasing the export potential of business entities, the formation of theoretical, technological and informational components of the process of its development, a set of organizational and economic solutions to the formulated problem, contributing to the increase in export capabilities of a particular enterprise using the objectively existing advantages of its activities and the features of the formation of the external and internal environment, are relevant and timely, contributing to the solution of an important national economic task – the growth of the competitiveness of the enterprise and the region and, as a consequence, the entire national economy in world markets, contributing to balanced, sustainable social development and reducing social tension in society, which requires appropriate scientific understanding. Among the main reasons for the insufficiently rapid growth of the export potential of enterprises, there is a high dynamism in the development of factors of the external and internal environment of its formation, which requires the development of adaptive strategies for its growth and the non-competitive basic technical, technological and organizational level of export-oriented enterprises. The article deals with the theoretical and practical aspects of the development of the export potential of enterprises and generalized their vision of this process. The content of the process of forming a strategy for the development of the export potential of an industrial enterprise and its stages are considered. Conceptual approaches to the formation of a strategy for the development of export potential, the use of a systematic, situational approach and the theory of self-organization to solve the problem in their unity are analyzed. A system of principles for the formation of a strategy for the development of the export potential of an industrial enterprise in modern economic conditions is proposed. The process of managing the strategic potential of an enterprise is considered as a sequence of individual actions. The main components of the process of forming a strategy for the development of the export potential of an enterprise are proposed.