Abstract
The article examines the impact of digitalization on business transformation and economic development. It analyzes key drivers of digital transformation for enterprises, such as the adoption of artificial intelligence, big data, the Internet of Things, and the need for organizational adaptation. It highlights innovative components of economic growth: automation, data analytics, emergence of new industries. It discusses the challenges of the digital age - the necessity for continuous adaptation, cybersecurity, fostering a culture of innovation and collaboration within organizations. It explores the prospects of new technologies’ influence, the role of governments in supporting innovation, the importance of sustainability and ethical considerations in the digital economy.
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