전략적 제휴 기업 간 거리적 요소가 제휴 성과에 미치는 영향에 관한 연구: 중국 제휴기업 사례 연구

Abstract

Multidimensional distance/accessibility is the focus of interest for scholars globally in recent years. However, scholars have so far differed in the definition and distinction of the concept of multidimensional distance. Therefore, in this work, we first define the concept of multidimensional distance being based on previous research, and then classify major factors of multidimensional distances against the backdrop of strategic alliances which is emerging new paradigms of corporate management. The purpose of this study is to understand how the reclassified multidimensional distance affects the performance of corporate partnerships through empirical research. We also analyze whether alliance duration may moderate the relevance between multi-dimensional distances and alliance performance. This study analyzes the survey data by targeting Chinese companies in various industries. The results shows that organizational, social and cognitive distance between alliance partners have a positive impact on the alliance performance. Alliance duration has moderated the relationship between geographical and cognitive distance and alliance performances. This study may give a meaningful insights on the management of strategic alliances in terms of partners distance and alliance performance.