Abstract
The study examined radio family planning messages with particular reference to the nature of the audience influence on communication content by using a chat program on radio in a developing society. The study adopted content analysis research method with a purposive sampling technique and used a radio script having six items for analyses. Results showed that there were more family planning segments for women than for men and, there were more family planning for drugs/pills and materials/implantation than for injection. In addition, there were side effects in the use of family planning just as there were quite a number of frequently asked questions except for condoms-fiesta/kiss. This paper concludes that radio scripts/messages for family planning programs should accommodate more topics/segments of family planning for men and women, specifically, natural methods should be included. Furthermore, radio family planning messages should focus more on the benefits of family planning and specifically the benefits of contraceptive pill and post pill emergency should be examined. Other formats of programs should be employed in the campaign for family planning messages on radio, and development communicators and content developers of radio family planning scripts should explore more areas to make radio messages more robust.
Highlights
In the developing world where a family comprising the man and woman could have as many children leading to family planning by individuals, groups and governments globally
This study sought to find out whether the audience is affected by media content on family planning in a developing Nigerian society
Differences exist in the questions frequently asked about the family planning topics, these differences are the result of differences in the nature of male and female audiences
Summary
In the developing world where a family comprising the man and woman could have as many children leading to family planning by individuals, groups and governments globally. We need to clarify when family planning programs started. Watson (1977) says that India the first developing country to adopt family planning policy did so in 1952. D.K. Tyadi started an extensive communication and behavior change program that introduced modern method of family planning to hundreds and millions of Indians. He began his work in 1966 when modern contraceptive methods were virtually unknown in rural India by using simple attractive message to overcome age-old communication barriers and greatly increased public awareness of birth control. Following the example of India, the other countries that adopted Family Planning policies were China and Hong Kong in 1956 and Nigeria between 1965 and 1970
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