Abstract

The article is devoted to the research of the public administration reform for the implementation of the state policy of Social Protection of the Region's Population and to the definition of conceptual approaches to improving the management of Social Protection of the Region's Population in Ukraine on the basis of social responsibility. Based on the main provisions of regulations governing the implementation of state policy of social protection in Ukraine, the analysis of recent studies and publications it has been found that in the condition of market turbulence and economic crisis, a rational architecture of social protection is of paramount importance. The necessity of using foreign experience in the process of improving and reforming the social protection system of Ukraine is substantiated. It is proved that since the basis for building an efficient economy is based on human resources, it is necessary to develop the labor market by supporting the development of both large and small and medium enterprises. The efforts to build a model that would meet the conditions of a socially oriented economy and the effective implementation of the government's "Concept for the implementation of state policy on social protection and protection of children's rights" is an important step in improving the mechanism of social protection. The new model of governance in this area should provide a combination of centralization and decentralization of powers for social protection and protection of children's rights in order to create and develop a full living environment for citizens and meet their social protection needs, which is important in financial decentralization. At the same time, the modern model of social protection management should be based on the recognition of business structures, public sector bodies, or business as an integral subject element, the role of which is determined by the introduction and implementation of social responsibility, charity, philanthropy and more. Prospects for further research are to identify effective mechanisms for open surveys of business and society in the context of defining "common values" in order to develop proposals for the formation of regional and state social protection programs and ways to implement them.

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