Abstract

Rivalry in Mobile Service Sector among active competitors takes several faces to gain and illustrate thecompetitiveness, depending on plans based on the prices, advertising, new product development,quality,...etc. This goes back to the uncomfortable situation that competitors feels toward those variables,OOREDOO is one of those players who work hardly to be updated to the meant changes, and work also tointerpret its concern as plenty Appearances, that quality is one of them.

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