Abstract
The text examines the emergence of a type of humorous genre in Facebook, unknown until a few years ago, shaping new speech constructions in the virtual medium, a new manner of verbal expression. In many cases, these verbal forms are part of memes with a particular, almost normative textual component. It is this normativity of it that conditions verbal opuses as a new media and folk genre. The short prose fragments are conveniently called “ganiographs” because they ridicule the new incarnations of the contemporary Bai Ganyo, referred to by the members of the humor and entertainment groups as the “classic Bulgarian” or “the Classic.”
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