Abstract
The article presents the results of cybermetric analysis of Ukrainian protesters` digital footprints in Social media (November 18 - 30, 2013). Strategies forming attitudes of protest behavior of Ukrainian citizens in cyberspace are analyzed. The authors used tools combining event analysis, social media monitoring online, discourse analysis of posts that form protest attitudes of Ukrainian users. Event analysis allowed distinguishing three periods in the evolution of protest moods. Identifying the markers of intensity allowed implementing structural analysis of the Internet content, and the content markers revealed semantic content of messages circulating globally. Discourse analysis of social media posts showed the dominance of certain technologies of negative mobilization of protesters such as identifying political actors with the source of public threat or discontent, using anthropomorphic metaphors, or broadcasting provocative information. The article outlines future research prospects towards improving the methods of analysis of protest activity formation based on digital footprints
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: The monitoring of public opinion: economic&social changes
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
