КОНЦЕПТУАЛЬНІ АСПЕКТИ СТРАТЕГІЇ ЕКОНОМІЧНОЇ БЕЗПЕКИ ЯК КЛЮЧОВОГО ЕЛЕМЕНТУ СТРАТЕГІЧНОГО УПРАВЛІННЯ АГРОХОЛДИНГАМИ У ЦАРИНІ ЗАБЕЗПЕЧЕННЯ СВІТОВОЇ ПРОДОВОЛЬЧОЇ БЕЗПЕКИ

Abstract

The study proves the importance of agricultural holdings as large diversified economic units of the agroindustrial complex in ensuring food security at the national and global levels. It is concluded that the importance of strategic management in the activities of agricultural holdings has become particularly relevant due to the increased influence of several significant negative external factors such as the global pandemic COVID-19 and hostilities, first in eastern Ukraine and then throughout Ukraine. It is noted that the main tool of strategic management is a strategy in the form of a separate plan or system of plans. Economic security is considered as a set of favorable conditions for the realization of the interests of the economic entity through: maintaining the possibility of its sustainable development in accordance with the stated mission and objectives; the ability to maintain and increase competitiveness through the formation of competitive advantages; improving the efficiency of functioning and financial and economic stability; ensuring invulnerability to existing and potential threats to the entity. A scientific and theoretical study of the concept and content of the category «economic security strategy» of the economic entity has been carried out. The definition of the concept of «economic security strategy» is given, which is seen as an additional element dependent and logically built into the general system of the strategy of an economic entity, aimed at realizing long-term goals of ensuring economic security through certain measures, which creates favorable conditions for its interests. Clarifications of certain conceptual aspects concerning special conditions of the state, functioning and development of agroholdings are formulated. Proposals have been generated to focus on significant points to be taken into account when forming an appropriate integrated (package) version of the economic security strategy of the agricultural holding on a list of specific characteristics depending on the development strategy and competitive strategy activated on the agricultural holding.