Abstract
Shown is that entrepreneurship from the point of view of sociology is a multidimensional social phenomenon. In the socio-economic sciences, there are several approaches to understanding entrepreneurship. In a generalized form, the self-organizing activity of an entrepreneur is characterized by a number of features: creativity and initiative; conscious risk and personal responsibility for decisions and risks; regular search and implementation of new economic opportunities. As a result of a sociological study on the basis of a branch university, the career attitudes of students and their attitude to entrepreneurship were revealed in the context of the subjective perception of personal qualities and professional competencies of entrepreneurs.
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