Abstract
he article reveals the conceptual basis of strategic analysis and its author's vision in the framework of solving one of the priority tasks of managing the regional economy and business activity during the period of qualitative transformation of the economy. A new algorithm for strategic analysis as a navigator for the sustainable development of an economic entity is substantiated, ensuring the development of a more effective strategy through the inclusion of improved tools for sectoral and industry analysis as a method for diagnosing risk factors and success factors; modified matrix methods for assessing the compatibility of strengths and weaknesses with opportunities and threats, as well as a target matrix of competitive advantage.
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