Исследование факторов, формирующих спрос и предложение на розничном рынке бад к пище, изготовленных на основе сырья пантового оленеводства

Abstract

Currently, the fastest, most economical and reasonable way to solve the problem of rationalization of nutrition is the use of biologically active additives to food. In Altai region there are competitive advantages to build a new unit of production manufactured on basis of raw materials of antler reindeer breeding, which includes drugs, dietary supplements and medical technology of using balneotherapy. Investigation of behavior and preferences of consumers is conducted choosing dietary supplements to the food manufactured on the basis of raw materials of antler reindeer breeding, sold through pharmacy chains. Тhe market analysis was done and allowed to identify the main socio-demographic characteristics and the behavior of dietary supplement consumers and to determine the level of knowledge about the usage of these products. Consumers are motivated to buy and want to take these products in purpose to improve the health, but don’t have enough information.