Abstract
The correlation between the consumer"s value evaluation level on the brand marketing of golf club manufacturing and sales companies and the preference of golf club brand and the mediating effect of golf brand advertisement image were verified. From March 21, 2021 to May 25, 2021, 281 men and women who lived in Seoul, Gyeong-gi, and Gang-won areas and had experience in rounding and practice were selected as the subjects of the study. The more consumers who choose and purchase golf clubs appreciate the authenticity, suitability, and sustainability value of the golf brand corporate marketing, the more preference for the golf brand increases, and the mediating effect of the brand advertisement image is further strengthened by repurchase and interest.
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