Abstract
This study intends to investigate how to enhance proactive career behavior of hospitality majored students through examining the significant antecedents of proactive career behavior. The study model proposes the relationship between self-concept clarity and proactive career behavior mediated through self-efficacy. Proactive career behavior includes four sub-factors of career planning, proactive skill development career consultation, and network building. Focused on the hospitality majored university students, the relationships among the variables have been hypothesized based on the previous literature. This study surveys the hotel, tourism, and food service majored university students using convenience sampling. The number of 212 cases was used for the analysis and the results were explained using structural equation modeling. The results firstly indicate that self-concept clarity significantly influenced self-efficacy. Secondly self-efficacy significantly influenced proactive career behavior. Thirdly the relationship between self-concept clarity and proactive career behavior was rejected. Finally self-efficacy makes a full mediation for the relationship between self-concept clarity and proactive career behavior. This study discusses how to apply the study results to the curriculum of the pertinent university majors.
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