팬데믹 시대 캠핑 활동의 위험 인식, 선택, 태도, 지속 의도 간 관계 : 서울과 수도권 지역 거주 백신 접종자를 대상으로

Abstract

This study aimed to identify the relationship among perceived risk, selection, attitude, and continuance intention on camping activities during the COVID-19 era with a focus on vaccinated residents in Seoul and the Capital area. In addition, it intended to determine the mediating effect of camping attitude toward the relationship between selection attributes and continuance intention. On the basis of the existing research, a model was developed, and a survey was conducted to test the hypotheses of the current research. Data from 377 participants who were vaccinated and who experienced camping during the course of the pandemic were used to test the research hypotheses. The results revealed positive and significant associations among the effects of risk perception on selection, continuance intention, and attitude toward camping. Moreover, selection attributes toward camping have significantly influenced continuance intention and attitude. In addition, continuance intention significantly influenced attitude toward camping. Specifically, the environmental and safety factors under selection attributes exerted more effect on continuance intention and attitude. Therefore, these factors should be developed and maintained as key successful factors of camping management. Furthermore, the results illustrated that the better the selection attributes, the more positive the continuance intention, whereas the attitude exerted a mediating effect on this relationship. The findings suggested considerable insights on the role of camping during the COVID-19 era.