Abstract
The criterion of confusing similarity between the trademark and geographical indication as ground for refusal of registration of the mark in accordance with the legislation of Ukraine and the European Union has been studied. The degree of implementation of the norms of legislative acts in the field of trademark protection and protection of geographical indications in the Ukrainian legislation in the framework of cooperation of Ukraine with the European Union has been determined. The conclusions about the peculiarities of legal structures, similarities and differences between Ukrainian and European legislation in the context of defining the criterion of confusing similarity as ground for refusal of registration of a trademark have been made. The directions of a possible further study of the problematic of the article, taking into account the Ukrainian and European normative acts, aimed at protection of both trademarks and geographical indications as means of individualization, have been determined.
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