Sustainable Corporate Social Responsibility Research Articles

The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta

This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and subsequently impact purchasing decisions. These findings underscore the importance of sustainability and social responsibility in shaping consumer behavior and highlight the need for businesses to align their marketing strategies with consumer values to drive positive purchasing behavior. The study contributes to the existing literature on sustainable consumption and provides practical insights for businesses operating in emerging markets like Jakarta.

Firm Characteristics and Corporate Social Responsibility of Listed Consumer Goods Sector Firms in Nigeria

This study assessed the impact of firm characteristics on corporate social responsibility (CSR) of listed consumer goods firms in Nigeria for the period of eleven years covering 2013 to 2023. The study adopted firm size and firm age as proxies for firm characteristics with the addition of firm growth (explanatory variables), while corporate social responsibility served as the response variable. Based on the ex post facto study design, secondary data collected from published financial statements of sampled five companies listed on the Nigerian Exchange Group were evaluated using Pearson correlation coefficient and multiple regression analysis based on OLS technique assisted by E-Views statistical software. The findings revealed that that firm size and firm growth had positive but insignificant impact on CSR, while firm age had negative insignificant effect on CSR practices of listed consumer goods firms in Nigeria. The study recommended that larger firms should dedicate specific departments or teams to CSR, while smaller firms can designate responsible individuals to CSR or outsource CSR functions if needed before implementing any CSR initiatives. Also, firms should conduct a thorough assessment of their competitive advantages and competencies in order to develop a comprehensive and sustainable CSR strategy that aligns with their business objectives, enhances their reputation, to satisfy the interest of all stakeholders in order to enjoy stable operations to enhance firm growth and sustainability.

Corporate social responsibility, sustainable environmental practices and green innovation; perspectives from the Ghanaian manufacturing industry

As the discourse around business ethics and sustainable development intensifies, many organizations are adopting initiatives in corporate social responsibility (CSR) as a strategic tool to satisfy regulatory requirements and also stakeholder expectations. While exploring the relationship between sustainable environmental practices and green innovation, this study identifies four critical stakeholder-centered CSR activities as precursors to sustainable environmental practices using data from 404 manufacturing firms in Ghana. The data was analyzed using the partial least squares method to structural equation modeling (PLS-SEM). The results established a positively significant relationship between employee-centered CSR initiatives and sustainable environmental practices while the relationship between community-centered CSR, consumer-centered CSR and environment-centered with sustainable environmental practices CSR were each not significant. However, sustainable environmental practices were found to advance green innovation. The study further recommended a multi-dimensional stakeholder-centered approach to the practice of CSR as a strategic tool for sustainable environmental development by the leadership of manufacturing firms, policy makers and regulatory bodies.

Airline environmental sustainability actions and CSR impact on customer behavior

Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers and airlines. However, the communication of such actions by airline companies is underexplored. Accordingly, this study aims to analyze airlines' CSR and Environmental Sustainability Actions (ESA) communications' impact on customer loyalty, through a Relationship Marketing (RM) perspective. Following a text-mining approach, 6181 Facebook comments were collected. A word frequency matrix was created from the collected data and used as input for PLS-SEM to test raised hypotheses. Results suggest that communication based on ESA and CSR positively affects behavioral loyalty and commitment. RM moderated ESA's communication impact on customer loyalty but not on the relationship between CSR communication and loyalty. These findings suggest that communicating environmental efforts positively affects customer loyalty, providing airline managers with valuable insights that should be considered within communication strategies to enhance return and customer retention.

Eksplorasi Komunikasi Korporasi Efektif dalam Keberlangsungan Program Corporate Social Responsibility di PT. PLN Unit Induk Distribusi Sumatera Utara

One company that has implemented corporate social responsibility is PT. PLN (Persero) which is a State-Owned Enterprise (BUMN) which manages all aspects of electricity in Indonesia. PLN is determined to harmonize the development of the three aspects of electricity supply, namely economic, social and environmental. For this reason, PLN developed a Corporate Social Responsibility (CSR) Program as a concrete manifestation of corporate responsibility. Effective communication is needed to be able to manage and minimize communication problems that occur internally and externally to the company. The results of this research are that there is effective corporate communication in the implementation of sustainable CSR programs, including internal communication which includes upward, downward and horizontal communication. Also external communication that utilizes media and pays attention to the feedback provided.

Sustainable CSR Approach in Mitigating Industrial Disaster/Accidents in India

Abstract: The Economic and Social Council of the UN in its 45th session raised a concern about the environment and moved a resolution on this subject to intensify the urgent action at the national as well as international levels. Stock Holm Conference on Human & Environment again emphasized the issue of the environment and the suffering of poor people. It recommended the participating countries to make necessary arrangements in their countries to sustain the environment and development. The significance of environment and development made the UN General Assembly 1983 to establish the World Commission on Environment and Development. It submitted its report in 1987. Where the word sustainable development is coined and defined. Principle 1 of the Rio de Janeiro Declaration of 1992 used the word sustainable development. In order to meet the international obligations to achieve the sustainable development goal, respective countries adopted sustainable practices and policies. Business operation is very often associated with hazardous operations. This leads to industrial accidents and caused personal injury and property damages. Corporate Social Responsibility (CSR) is one such policy that is introduced in the 21st-century Business ethic and practice. In India, CSR is comprehensively dealt with in the Company Act, 2013. In this present research paper, the authors have studied the sustainable CSR approach to mitigate the industrial disaster for effective implementation of the Public Liability Insurance Act, 1991.

The Effects of the Earthquake Natural Disasters on Sustainable Corporate Social Responsibility

The Effects of the Earthquake Natural Disasters on Sustainable Corporate Social Responsibility

Impact of Corporate Social Responsibility Practices on Impulse Buying Intention: Exploring the Moderating Influence of Social Media Advertising

The present study examines the effects of sustainable corporate social responsibility (CSR) practices on impulse buying intention through the moderating role of social media advertising. We employ non-probability sampling techniques, specifically purposive and convenience sampling, to gather data from 686 university students and consumers in China. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was employed for an empirical analysis using SmartPLS software version 4. The study findings revealed a significant positive association between sustainable CSR practices (including environmental, economic, and social well-being aspects) and impulse buying intention. The additional results show that social media advertising significantly positively moderates the association between economic aspects, environmental well-being, and impulsive buying intention. However, the moderating influence of social media advertising was insignificant in the relationship between social well-being and impulsive buying intention. This research delves into the importance of companies establishing a workable system of CSR practices and the role of effective initiatives in implementing these policies. The study demonstrates that CSR practices have a broader impact on marketing strategies than previously assumed and have become essential for a company’s ability to maintain strong relationships with stakeholders, including consumers. These CSR practices significantly influence consumer purchasing behavior, which is critical for a company’s sustainable growth and expansion. Further, this study recommends the use of social media to enhance the positive image of an enterprise through marketing and sustainable corporate development through CSR practices.

Konsep dan Implementasi Corporate Social Responsibility Berbasis Kearifan Lokal Indonesia : Sebuah Tinjauan Literatur

Corporate social responsibility (CSR) was just formally established in Indonesia by Limited Liability Companies Law Number 40 of 2007. The fundamental principles of CSR, on the other hand, are not new and can be interpreted through Indonesian local wisdom. The purpose of this research is to determine the concept and practice of CSR based on local wisdom that exists in Indonesia. This research can provide a comprehensive understanding in developing CSR strategies that have a positive impact on society and the environment, as well as maintaining the sustainability of the relationship between companies and local communities. To achieve its goals, this study reviewed 20 CSR articles based on local wisdom with an Indonesian background. To find relevant articles, this study evaluates the Scopus, Web of Science, and Google Scholar databases. This research focuses on the concept of CSR and its implementation in various Indonesian local cultures. According to the findings, CSR planning, implementation, and evaluation that considers local wisdom can lead to a sustainable CSR program. This research will also help future researchers conduct CSR research based on local wisdom by filling identified research gaps.

Corporate Social Responsibility (CSR) On Social Media towards Brand Advocacy Behavior in the Banking Industry

Corporate Social Responsibility (CSR) programs are considered crucial as they facilitate effective communication with customers and potential customers, while also fostering stronger bonds between customers and companies. This journal article investigates the impact of Corporate Social Responsibility (CSR) in Social Media on Brand Advocacy Behavior, mediated by Customer Engagement (CE), Customer Company Identification (CCI), and Brand Trust. The study involved a sample of 239 customers from 14 banks, comprising 4 banks in the KBMI 4 category and 10 banks in the KBMI 3 category, with account tenure exceeding six months. The survey was completed through an online questionnaire, and data analysis was performed using Structural Equation Modeling (SEM). The findings of this research revealed that CSR, mediated by Customer Engagement, Brand Trust, and Customer Company Identification, has an overall positive effect on Brand Advocacy Behavior among bank customers in Indonesia. This study is based on the social identity (SI) theory, which is widely utilized to explain the behavioral patterns of individuals in diverse contexts. The presence of various psychological factors as mediators substantiates the significant role of CSR in shaping the behavior of specific individuals. This research underscores that banks are not solely profit-oriented, but also actively engage in sustainable CSR initiatives. The implications of this study are particularly relevant to the banking sector, emphasizing the significance of communicating CSR initiatives on social media in fostering meaningful customer relationships and promoting Brand Advocacy Behavior.

Development of a sustainable corporate social responsibility index for performance evaluation of the energy industry: A hybrid decision-making methodology

The ever-increasing pressure from stakeholders and policymakers on energy companies to achieve Sustainable Development Goals (SDGs) and Corporate Social Responsibility (CSR) mission requires them to reinvent their policies and practices. This study aims to examine the performance of alternative business models for the oil and gas industry by employing a hybrid business analytics methodology under a fuzzy environment resulting in a generalizable model named “Sustainable Development Goals-oriented CSR Index.” The proposed methodology employs a hybrid framework that utilizes bipolar Q-rung Orthopair Fuzzy (q-ROF), Multi Stepwise Weight Assessment Ratio Analysis (M-SWARA), and Elimination and Choice Translating Reality (ELECTRE) methods. The findings show that (i) the proposed model is reliable and consistent throughout the similar fuzzy set value ranges, (ii) clean energy is the most important SDG-oriented CSR Index factor for the sustainable energy industry in emerging economies, (iii) drilling is the best alternative energy sourcing for the oil and gas industry, and (iv) clean energy projects have the highest priority for energy investors. The results also highlight that global warming can be managed with effective energy practices for long-term sustainability. Finally, the findings suggest that energy companies should have the essential technological infrastructure and capable workforce to increase investment efficiency.

Corporate Social Responsibility Challenge in the Nickel Mining Area (Comparative Study Between Philippine and Brazil)

This research background is global nickel mining development trend, this trend causing sustainable corporate social responsibility (CSR) program needed. The formulation of this research problem is based to overcome the impacts that can be caused by the trend. This study aims to compare the sustainability of the nickel mining area CSR program. This study uses the literature review method, this research method is carried out by collecting and analyzing literature or written sources related to the research topic. The results of this study show that Brazil and Philippine have not implemented the three aspects of CSR sustainability. The conclusion of this study is CSR programs play an important role for nickel mines, therefore economic aspects, social aspects, and environmental aspects need to be included CSR program for nickel mining sustainability.

Enhancing Corporate Social Responsibility (CSR) Communication and Stakeholder Engagement: Strategies for Building Trust and Fostering Social Impact.

This research aims to explore the challenges and opportunities associated with corporate social responsibility (CSR) communication and stakeholder engagement in contemporary business settings. The significance of CSR has grown globally, as organizations are expected to go beyond legal requirements and address the needs and expectations of various stakeholder groups. However, several issues hinder the effective implementation and communication of CSR initiatives. These include a lack of knowledge and experience in CSR sustainability, inadequate skills within public relations teams, employees' commitment and satisfaction, and growing public skepticism towards CSR goals. The research seeks to investigate how businesses can enhance their CSR communication strategies to build trust, reduce skepticism, and foster meaningful social impact. It will examine the role of social media as a platform for disseminating CSR messages, the relationship between CSR activities and organizational citizenship behavior, and the importance of clear communication channels between organizations and the public. Findings from this study will provide practical insights for businesses in optimizing their CSR communication efforts, strengthening stakeholder engagement, and contributing positively to society.

Achieving sustainable business: The nexus between external sustainability assurance, CSR strategy and emission reduction

AbstractThis study investigates the relationship between firm's emissions reduction initiative and external assurance of sustainability performance, as well as the moderating effect of corporate social responsibility (CSR) strategy. The study uses a sample of non‐financial firms listed on the STOXX Europe 600 index from 2006 to 2021. The findings suggest that external assurance of sustainability has a positive and significant impact on a firm's emissions reduction initiative. Additionally, the study finds that CSR strategy positively moderates the relationship between firm's emissions reduction initiative and external assurance of sustainability. The study's results have implications for managers, regulators, and stakeholders, indicating that external auditing for sustainability can enhance a firm's legitimacy and reputation and that strong CSR strategies can enhance the effectiveness of environmental initiatives. Our results demonstrate resilience to various econometric methods, sub‐sample analyses, propensity score matching, and generalized method of moments (GMM).

Quadruple Helix Model Philosophy to Enhance Corporate Social Responsibility (CSR) Creativity

This study explains and analyzes how the Quadruple Helix model improves Corporate Social Responsibility (CSR) creativity. Government, industry, academia, and society collaborate on innovation and development under the Quadruple Helix paradigm. This strategy lets stakeholders collaborate to boost CSR's beneficial impact. The Quadruple Helix model in CSR is examined using ontological, epistemological, and axiological methods. This study analyzes CSR, the Quadruple Helix model, and scientific philosophy literature. This study found that the ontological approach examines CSR stakeholders' reality and interactions. The epistemological method examines how entities collaborate to learn about CSR. The axiological method evaluates CSR initiatives for fairness, sustainability, and social relevance. The Quadruple Helix CSR methodology can boost innovation and effect. Government, industry, academia, and society may collaborate and innovate to create more holistic and sustainable CSR solutions. Understanding the Quadruple Helix model's CSR philosophy. This study shows that collaborative and multidisciplinary approaches improve CSR creativity and effectiveness. More research is needed to confirm these findings.

Impact Analysis of the Implementation of Sustainable Credit Governance and Corporate Social Responsibility (CSR) During the Covid-19 Pandemic at Bank X and Bank Y

The increasing occurrence of non-performing loans can cause non-performing loans  (NPL) loans to rise and have an impact on the Bank.  Non-Performing Loan is the main parameter or ratio to measure the level of credit health in the banking sector, NPL consists of non-performing loans, so banks, especially the credit department, must be careful when realizing credit so that the credit is not problematic.  This study aims to analyze the relationship between Bank X and Bank Y related to the implementation of credit governance and sustainable Corporate Social Responsibility (CSR) during the COVID-19 Pandemic at Bank X and Bank Y. Implementation of credit governance at Bank X and Bank Y is used as three pillars that are interconnected with Corporate Social Responsibility (CSR) related to credit loans during the COVID-19 era by developing the MSE Funding TJSL program. This is in line with the contribution of Bank X and Bank Y to Sustainable Economic Development (SDGs), namely in goal number 8 of Decent Work and Economic Growth.  The implementation of ISO 26000 in organizational governance, fair operating practices, and consumer issues in both banks is well implemented.  Sample the study by interviewing 14 respondents and using Content Analysis.  The results showed that Bank X and Bank Y have implemented three ESG pillars as sustainable business efforts in Sustainable Banking, Sustainable Operation, and Sustainable Corporate Social Responsibility (CSR) during the COVID-19 pandemic.  The two banks, namely Bank X and Bank Y have implemented sustainable business practices (Good) Corporate Governance & Sustainability Business in Banking). The existence of market risk, liquidity, legal risk and reputational risk, the strategic risk to both Banks does not affect the Bank in implementing sustainability practices.

The Strategic Role of Energy Efficiency and Industry 4.0 Interventions in Manufacturing

Energy efficiency measures and Industry 4.0 investments are prominent drivers of business competitiveness and sustainability, working toward sustainable development goals and decarbonization commitments. We analyzed data from a survey of 239 Italian manufacturing firms conducted in 2021. The survey was designed to identify drivers of energy efficiency measures and Industry 4.0 measures, as well as barriers to their implementation. We also examined interventions on key business variables such as business model sustainability, corporate social responsibility, business economics, public image, reputation, and market positioning. Energy efficiency intervention drivers are correlated with sustainable corporate social responsibility and cost reduction, whereas Industry 4.0 intervention drivers are associated with production optimization variables. Prominent barriers to energy efficiency interventions relate to economic feasibility, regulatory uncertainty, and financial issues. Similarly, key barriers to Industry 4.0 interventions are economic feasibility, enabling infrastructures, and regulatory uncertainty. The implication of energy efficiency measures and Industry 4.0 investments are discussed to pave the way for complementarity, overlap, and contrasting effects of measures. The paper has business implications given that it benefits decision-makers to reduce the risk of strategic drift and increases the probability of meeting sustainable development goals and decarbonization targets of Sustainable Development Goal 11.

Planting The Seeds of Gratitude for Sustainable Corporate Social Responsibility and The Quality of Life

The study sought to determine the implementation of CSR activities and their effects on the beneficiaries' quality of life.
 This study used mixed-method research, combining quantitative correlational and qualitative analysis. In addition, it utilized statistical tools such as frequency, percentage, mean, weighted mean, and regression analysis.
 The research instrument was standardized and adopted from Kim, Uysal, and Sirgy's (2012) study entitled" How does tourism in a community impact the quality of life of community residents?"
 The interview used guide questions to direct the responses of the respondents. The study's subject is the 400 beneficiaries of the Southern Mindanao plantation communities.
 The findings revealed that the company's economic, social, cultural, and environmental CSR activities were implemented to a moderate extent. On the other hand, the beneficiaries' quality of life regarding life satisfaction under various conditions, level of life satisfaction, and satisfaction level on health and safety were categorized as reasonably satisfied.
 The CSR factors, such as economic, social, and cultural, were not statistically significant to claim their influence on the community's quality of life. However, though environmental factors significantly influence the community's quality of life, the extent or magnitude of its influence cannot have a significant effect as its beta coefficient is at 0.65, indicating a weak effect.
 Considering the findings and conclusions of the study, the following recommendations were suggested: 1. To offer more information or seminars on the preservation of the natural environment. 2. To conduct regular tree planting in the community to improve the environment and help reduce temperature, produce clean air, reduce greenhouse gasses, and prevent flooding and soil erosion. 3. To teach the community proper waste disposal at home through Green Alternatives, the Five R's Reduce, Reuse, Repair, Rot, and Recycle. 4. To determine program services that will change and expand the community/students' needs. 5. To conduct a workshop on CSR's goals and objectives to increase the level of awareness of the beneficiaries on the accurate picture of CSR in their lives, 6. For the companies/administrators to apply the proposed strategic approaches in enhancing the CSR programs to their beneficiaries.

Sustainability indicators to achieve a circular economy: A case study of renewable energy and plastic waste recycling corporate social responsibility (CSR) projects in Thailand

To promote their public image, a growing number of companies have adopted corporate social responsibility (CSR) projects that benefit various social interests. As such, it is imperative to audit the social, environmental, and economic dimensions of CSR projects for their sustainable development. This paper presents an assessment of three CSR projects undertaken by the energy industry (renewable energy) and commercial sector (plastic waste recycling) in Thailand to transition towards the circular economy (CE) business model. A set of CE indicators were selected from the World Business Council for Sustainable Development: WBCSD 2018 European Commission 2018, and British Standard Institution 2017 and compared with the sustainability indicators listed in the ISO 26000:2010 (referenced in the Global Reporting Initiative (GRI): G4 Guidelines). These indicators were established to assess the readiness of companies to implement sustainable CSR projects. The assessment results showed that the CSR projects in the case study were conducive to the CE model, as most of the CE concepts evaluated by the performance indicators were already in place. This study aimed to support the implementation of CSR projects that contribute to adopting a CE business model and determine key performance indicators (KPIs) to measure and monitor CSR projects in terms of their CE concepts. The sustainability KPIs proposed in this study can serve as a set of guidelines to drive CE strategy adoption and allow for the identification of sustainable CSR projects that can simultaneously offer more value creation and satisfaction for all stakeholders, including society and the companies, while reducing environmental impacts. This paper integrates CSR into a CE approach that results in business sustainability and contributes to Sustainability Development Goal (SDG) targets.

The implication of CSR on the performance of SMEs in the context of a developing economy

While corporate social responsibility (CSR) has been extensively explored from the standpoint of large corporations and developed economies, smaller businesses and developing economies have received little attention. Small and medium-sized enterprises (SMEs) continue to be the backbone of most economies, significantly accounting for a major share in economic value creation. This implies that the contribution of SMEs in achieving sustainable development is therefore critical. The study seeks to add to the limited literature by investigating the implication of socially responsible behavior on the performance of SMEs in Nigeria. Corporate reputation, profit maximization and management efficiency are dependent variables used as proxies for performance measurement. A well-structured questionnaire was administered to 63 Nigerian SMEs. The study adopted a structural equation model using SmartPLS for the data analysis. Findings show a significant relationship between corporate social responsibility and the three determinants of firm performance (management efficiency, profit maximization and corporate reputation). This study has implications for owners/managers of SMEs who are keen on improving performance by leveraging on socially responsible behaviour through the development, implementation and communication of a sustainable and acceptable CSR initiative. Recommendations and suggestions for further investigations are made.