Social Responsibility Activities Research Articles

The Relationship between Cross-sectoral Partnership and Business Performance: Case of Bosnia and Herzegovina

The relationship between the civil and business sectors has intensified in the last few years, including cross-sectoral partnerships as part of corporate social responsibility. The authors examine the impact of these partnerships on the performance of 100 of the largest businesses in Bosnia and Herzegovina. Large companies were chosen because they are most likely to be involved with corporate social responsibility activities and cooperation with civil society organizations. Methodologically, the authors analyzed the effect of these partnerships on business performance using four Balanced Scorecard components - three non-financial and one financial performance. The research results show specific influences on non-financial business performance but not financial performance.

Unveiling the nexus between corporate social responsibility (CSR) and employee satisfaction: a comprehensive bibliometric analysis

Purpose Researchers have tried analysing how the organizations’ practices of doing good can help improve their employees’ satisfaction over the past couple of decades. Employee satisfaction has a complicated relationship with a company’s corporate social responsibility (CSR) activities. Subsequently, the purpose of this paper is to conduct a bibliometric analysis and a literature review to trace the links between CSR and employee satisfaction, summarize and analyse the advances in this field, the knowledge gaps, publishing trends and further directions for future research. Design/methodology/approach The authors conducted a bibliometric analysis followed by a literature review of papers indexed in the Scopus database and published between 2000 and 2022. A total of 233 papers were identified, while 152 of them met the inclusion criteria for the analysis. Findings The subsequent analysis sheds light on the overlaps and connections between the two phenomena in human resource management (HRM). The authors outline potential avenues for future research and practical insight into how to leverage CSR activities for increasing work satisfaction. Originality/value By detailing the different ways CSR and employee satisfaction impact one another, analysing their relations and other supporting constructs, the authors contribute to the academic discourse by synthesizing prevailing literature and introducing practical guides for human resource (HR) professionals, managers and executives to manage turbulent surroundings more effectively, considering the major disruptions post-COVID-19 and the adoption of advanced technologies.

Meeting Stakeholder Needs: Who Should Managers Pay Close Attention To? Evidence from Listed Chinese Manufacturing Companies

Meeting the needs of stakeholders, as an element of CSR, requires a delicate balance of meeting these needs and ensuring profitability. Guided by the legitimacy theory and the stakeholder theory, this paper assesses the significance of meeting stakeholder needs and examines the types of stakeholders that managers pay close attention to. Using a fixed-effects model on 859 Chinese manufacturing firms and a regression analysis, the results show a positive link between corporate social responsibility (CSR) activities and organisational financial performance via both accounting and market measures in the Chinese manufacturing market. Furthermore, the primary objective of companies is to maximise shareholder returns while also meeting societal needs. The results also indicate that responsibility to shareholders and employees and growth potential have significant positive impacts on a company’s market value. This research demonstrates the need for companies to engage in CSR activities, as this can establish an elevated level of financial performance. Furthermore, attention needs to be paid to other stakeholders in corporate CSR activities to engage them and sustain their commitments towards an organisation’s productivity, growth, and sustainability. This is the first study to examine the power of influence from different stakeholders using legitimacy theory. Secondly, it is the first study to evaluate this influence using the Chinese manufacturing industry, which is, arguably, one of the largest in its field.

Do CSR Firms Make Better Acquisitions? - The Case of Taiwan

This study examines the association between Corporate Social Responsibility (CSR) activities measured by two of Taiwan’s leading publishers, the Commonwealth Magazine and the Global View Magazine, and the acquirer’s short- and long-term performances after the merger announcement in Taiwan. We use CEO compensation and the firm’s free cash flow as the proxies for CEO self-confidence. We find that the acquirer’s CSR engagement is positively associated with its long-term performance but not with its short-term performance. CEO compensation is positively associated with the acquirer’s performance, especially after the mandatory establishment of the remuneration committee for publicly traded firms. However, the acquirer’s free cash flow is found negatively associated with its performance, supporting Jensen’s (Agency costs of free cash flow, corporate finance, and takeovers. American Economic Review, 76, 323–329) free cash flow hypothesis or CEO hubris. These findings indicate that the CSR measurements of Commonwealth Magazine and Global View Magazine do provide valuable information for CSR activities and that CSR activities do enhance firm value in the long run. Furthermore, the requirement for the establishment of the remuneration committee does improve the effectiveness of CEO compensation for firm performance in Taiwan.

Internal Management Strategy of Chinese Internet Enterprises and Business Performance: A Study of Tencent Internet Enterprises in China

The objective of this research is to examine the relationship between the internal management strategy of Chinese internet enterprises and business performance. The research results in the fields of business models and innovations, internet business models and their innovation theories and practices, and business ethics are analyzed and discussed, while the internet development process of China is reviewed. Then, the existing problems are analyzed, and the concerned field and concepts in this study are clarified. Based on previous theoretical research and market research, the research methodology is designed, the research hypotheses are proposed, and the research models are constructed to perform quantitative and qualitative research. Next, the cases of Baidu, Alibaba and Tencent are engaged to conduct empirical analysis and verify the conclusions. The correlation analysis show that the impact on corporate financial performance is positive when social responsibility to shareholders, creditors, users, and government is undertaken, which is consistent with the original hypothesis. However, fulfilling social responsibility to employees and suppliers is significantly and negatively related to financial performance, which is inconsistent with the original hypothesis. Therefore, companies should take a long-term perspective and not just see short-term benefits at the expense of long-term social benefits. Companies pay attention to and carry out a series of social responsibility activities can establish stable emotional ties with the public, so that the company can gain the support and trust of many parties in society, and can enhance market competitiveness and bring good development opportunities, thus improving the viability of the company and increasing social and economic value for the company

Do corporate social responsibility activities enhance firm value? An empirical evidence from Taiwan

Do corporate social responsibility activities enhance firm value? An empirical evidence from Taiwan

Corporate social responsibility activities, consumers’ trust and gender: an analysis of Islamic banks in Somalia

Purpose The purpose of this study is to investigate the link between corporate social responsibility (CSR) and the amount of trust customers have in Somali Islamic banks. Furthermore, the role of gender in CSR activities and Islamic bank clientele is evaluated. Design/methodology/approach Throughout February and March 2022, 410 clients of Islamic banks in Somalia were surveyed using a questionnaire. The partial least squares approach and the structural equation model are applied to examine the data. Findings Findings indicate that all variables of CSR activities, such as social product, social legal, social needs, social environment and social employees’ responsibility, are influential and significant predictors of trust in Islamic banks in Somalia. Gender inequalities moderate the relationship between social product, social needs, social environment, social employee and trust. Conversely, only social legal responsibility was unaffected by gender differences in Somalia regarding people’s trust in Islamic banks. Practical implications A sample from a developing country such as Somalia is useful for shedding light on the outcomes of consumers’ perceptions of and trust in businesses’ CSR in the developing world. Furthermore, this study contributes to knowledge regarding CSR and how it can help the Islamic banking industry. Its findings will be useful to policymakers and regulatory bodies in the banking industry in their efforts to improve CSR. Originality/value To the best of the authors’ knowledge, this study is the first empirical investigation of its kind about the understudied relationship among customer trust, CSR efforts and gender in Somalia context. Furthermore, it investigates how gender specifically moderates CSR in the Islamic banking sector in a developing country.

The Practice of Green Washing Motivated by Financial Constraints: An Analysis in Global Economies

Objective: The aim of this study is to analyze if the practice of Greenwashing is related to the level of financial constraints of companies in the capital market.
  
 Theoretical Framework: This section presents the main concepts and theories that underpin the research. Relevant theories, models, or frameworks are highlighted, providing a solid foundation for understanding the research context.
  
 Method: To achieve this objective, this research proposes an econometric model that seeks to relate variables representing financial constraint conditions to the Greenwash score. For this purpose, financial data from 3,574 companies from 21 countries were analyzed for the period between 2016 and 2022. The proposed model in the research was analyzed through multiple linear regression with panel data.
  
 Results and Discussion: The results obtained allow inferring that the variables used to capture the level of financial constraint of companies are significantly related to the practice of Greenwashing. However, the Financial Risk and Debt Cost variables were negatively associated with the Greenwash score, showing a relationship with the dependent variable diverging from what was expected.
  
 Research Implications: The results of this research allow inferring for the analyzed sample that the practice of Greenwashing is impacted by the financial constraint situation of companies. Such a result can contribute to academic studies on best ESG practices and provide support for improving market monitoring regarding the manipulation of Corporate Social Responsibility actions by companies.
  
 Originality/Value: This study contributes to the literature by expanding the analysis of Greenwashing practice to a significant and representative sample of companies in relation to the largest global economies. The relevance and value of this research are evidenced by evaluating aspects of corporate management beyond financial ones, relating environmental and social aspects to the financial risks of companies in the capital market.

Corporate social responsibility in controversial industries: A literature review and research agenda

AbstractThis study reviews the extant literature about corporate social responsibility (CSR) activities of companies operating in controversial industries. We analyze 88 articles guided by the overall question of how such companies integrate CSR into their business practices, which topics are addressed, and what the effects of these engagements are on various stakeholders. We use Maon et al.'s (2009) integrative framework to structure our analysis and develop a research agenda. Our review suggests that controversial companies' motivations are not altruistic, but largely market‐based and reactive. No studies indicated that firm mission or values underpinned the motivation for undertaking CSR programs. We also found that the perspective of employees was underrepresented. Moreover, a large number of the articles (44.3%) in our dataset dealt with communication‐related topics, neglecting many other areas of the CSR process.

A multi‐level model integrating corporate social responsibility and political activity in the European Union: What are the institutional implications for foreign companies?

AbstractMany multinational corporations develop business operations in Europe. The current research attempts to fill the gap on how corporations can increase their political influence in this geography by exploring the joint effect of corporate political activity (CPA) and social responsibility (CSR) on political embeddedness and financial performance. Based on institutional theory and on a sample of autochthonous (European Union [EU]) and allochthonous (non‐EU) firms with declared EU lobbying (from 2008 to 2019) we conducted two studies. Based on a multi‐level model, Study 1 finds strong and robust evidence that boardroom gender diversity and EU lobbyists interactively increase EU political embeddedness. Complementarily, Study 2, which relies on general linear Modeling, suggests that allochthonous corporations are more profitable when they display high‐level political embeddedness and lobbying expenditures, combined with adoption of United Nations (UN) guidelines. Overall, findings show that lobbying in Europe pays off, especially when corporations strive to be aligned with EU ethical values and aspirations. Hiring lobbyists to be based in Brussels and promoting gender equality help establish EU political connections. Subsequently, findings highlight the role that EU political embeddedness, lobbying expenditures, and UN guidelines play in leveraging financial performance, especially across non‐EU corporations. Regarding EU corporations, results show that a firm‐level investment on CPA‐CSR is particularly important. Overall, findings from this research support corporations that are growing businesses in Europe.

Public Relations in a Digital Era: Localising the Global Corporations’ Activities and Social Media Uses in Tanzania

Public Relations concepts and practice in different democracies vary according to the nature of their political, cultural, social, and the level of technological orientation or advancement. With the digital age and the increasing trend in globalization, Global or Multinational Corporations have both challenges and opportunities towards meeting their business goals as to win hearts and minds of customers/publics in a diverse environment. Public Relations in Digital Age: Localising Global Corporations Activities and Social Media Uses in Tanzania, using Standard Chartered Bank, Coca Cola Company, and Barrick (Acacia) Mines, as case, has investigated the activities done by the Corporations, social media engagement, Corporate Social Responsibility activities and comparing local and global activities of the Corporations. The three Corporations’ profiles were surveyed to grasp their natures - activities and new media uses while a three- year content analysis was done through Corporations’ social networking sites (SNS) – Facebook, Twitter and You Tube to understand their uses of SNS in enhancing their roles through Public Relations. The findings show that despite their differences in nature, they all use their global business experiences in dealing with local activities. They have been responding to silent calls for glocalisation by identifying the basic needs of their customers/publics, for example, localizing the brand (Coca Cola to Coca Cola Kwanza), changing the brand name altogether (Barrick to Acacia), as well as stretching their Corporate Social Responsibility activities in health, education, environment and sports and entertainment while strengthening their ties with the government by not only responding to legal obligations like paying taxes but also supporting communication and health sectors. However, more glocalisation process is still in need as compared to what has been done in other countries in responding to cultural-centric and polycentric PR approaches. Moreover, the MNCs use both asymmetric and symmetric communication through Facebook, Twitter and You Tube. Twitter has been the mostly used SN especially in a symmetrical communication followed by Facebook. It has been also observed that the sensitivity of Corporation’s activities increases the engagement in CSR activities. Since, the area has not been extensively researched, the researcher calls for more studies on glocalisation of MNCs and new media uses in developing countries and Tanzania in particular in attempt to exploit the potentials of Public Relations.

Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

The fashion sector is considered one of the largest generators of the greatest negative externalities, and the results support this. However, they are making important efforts through actions within the framework of Corporate Social Responsibility to improve their commitment to society and sustainability. This research aims to evaluate the value that consumers place on Corporate Social Responsibility activities in the economic, social and environmental dimensions in the generation of brand equity, corporate reputation and willingness to pay. To achieve this, a methodology based on structural equations (PLS-SEM) has been used based on a questionnaire completed by 269 people. The findings show that each of the CSR dimensions contributes differently to the generation of BE, CR and WTP, also highlighting the value of brand credibility as a variable with an important mediating effect.

Impact of digital orientation and corporate social responsibility activities on the alliance relationship stability in contract farming

The current understanding of how digital orientation and corporate social responsibility activities collectively affect alliance relationship stability remains limited. This study explores the impact of these two strategic orientations on the alliance relationship stability in contract farming. Using a sample of Chinese agribusinesses, the results show that the two strategic orientations improve relationship quality between agribusinesses and farmers, which in turn enhances alliance relationship stability. Relationship quality fully mediates the effect of digital orientation on alliance relationship stability and partially mediates the effect of corporate social responsibility activities. The balance between the two strategic orientations is critical for alliance relationship stability.

Orientasi Eksternal, Tanggung Jawab Sosial Perusahaan, dan Emisi Polusi

Companies in open economies with stronger external orientations have come under pressure from customers and other stakeholders to implement global corporate social responsibility (CSR) activities since the 2000s. The purpose of this study proposes a relationship between CSR, the level of external orientation, and pollution emissions, such as pollution reduction. It uses an empirical methodology using secondary data for manufacturing companies. The results showed that external orientation is related to pollution emissions, corporate social responsibility is negatively related to pollution emissions, and there is a proven moderating effect on pollution emissions. The higher the external orientation but with high corporate social responsibility can withstand the increase in pollution emissions by manufacturing companies. 

기업의 부정적인 사건 발생시 CSR 활동과 소비자의 지각된 기업위선과의 관계에 관한 연구

This study examines the perception of corporate hypocrisy arising from corporate social responsibility activities and corporate crises. According to previous CSR studies, corporate social responsibility activities can mitigate negative evaluations from consumers that can occur in corporate crises. However, the positive image built through CSR activities can have a more negative impact depending on the type of company-related accident. In this case, consumers may feel a sense of betrayal and corporate hypocrisy towards the company, and it will have a negative impact on the company's CSR activities or business performance in the future. In this study, 4 scenarios were designed and studied to verify that there is a difference in perceived corporate hypocrisy depends on CSR activities and corporate crisis types. Result of this study are summarized as follows. First, corporate hypocrisy perceived by consumers was greater in criminal accidents than in corporate ability-type accidents in corporate crises. Second, corporate hypocrisy was greater when the type of CSR activity and the type of corporate crisis was congruent. Finally, this study shows that corporate hypocrisy has a negative effect on CSR authenticity and purchase intention. The findings suggest companies need to recognize the relationship between CSR activities and corporate crises and respond appropriately to negative reactions such as corporate hypocrisy. In this regard, theoretical and practical implications can be provided.

THE CORONAVIRUS PANDEMIC AND ISSUES OF SOCIAL RESPONSIBILITY SUMMARY

Topicality. The coronavirus pandemic has led to an even greater increase in corporate social responsibility activities. Thus, the sense of social responsibility towards the society, the medical field and the areas most affected by the pandemic has developed a culture of corporate social responsibility in many organizations. The projects implemented in this framework have helped to reduce the effects of the pandemic and reminded once again the importance of social responsibility for both companies and society. Aim and tasks. Your article's main purpose is to analyze the social responsibilities of companies in the face of social problems caused by the coronavirus pandemic. Based on the examples taken at this time, negative and positive aspects and missing aspects should be revealed. Research results. Social responsibility, which is developing during the Covid-19 pandemic, shows that companies are now giving importance to moral advantages as well. The impact on business, economic and social aspects, as well as the image created by corporate social responsibility projects and the support received by society due to the impact of the coronavirus pandemic are part of sustainable development. Conclusion. The development in this field in recent years shows that the conducted researches are carried out, the results obtained and the proposals made are already implemented and have started to show their results. The researches proved that during the pandemic, many companies have signed useful projects with a deeper understanding of their social responsibility. The pandemic factor was also taken into account as an unexpected force majeure in our research conducted with the need for further development of this field in modern times.

The Influence of Organizational Climate and Market Orientation on Business Performance with Financial Literacy and Csr as Mediation in MSMES in Malang City

Purpose: This study aims to describe the effect of organizational climate and market orientation on the performance of MSME businesses.
  
 Theoretical framework: In addition to financial literacy and corporate social responsibility (CSR) activities provided by the company seen as a mediating variable that has a significant effect on the previous relationship.
  
 Design/methodology/approach: This study uses a quantitative approach and to business people in the souvenir center in the Greater Malang area as many as 102 samples. Path data analysis is used with the help of Smart PLS.
  
 Findings: The results of research on organizational climate and market orientation are important drivers in improving MSME business performance. Furthermore, mediation through financial literacy and corporate CSR supports a significant relationship between organizational climate and market orientation towards improving their business performance.
  
 Research,  Practical  &  Social  implications: Organizational climate and market orientation are good variables and are a driving force for improving the performance of MSME businesses.
  
 Originality/value: This research is original. Carried out in Indonesia for MSMEs that are developing their business with a more modern pattern to achieve maximum performance through an organizational climate and market orientation supported by good financial literacy.

Corporate Social Responsibility and Company Performance: The Role Of Board Characteristics

This research seeks to explore how the implementation of social responsibility practices impacts a company's performance and to investigate whether certain characteristics of the board play a moderating role in this relationship. The study collected data from 43 companies listed on the Indonesia Stock Exchange (IDX) that engaged in social responsibility activities during the period from 2017 to 2022. The analysis employed panel regression techniques. The findings of the study indicate a noteworthy negative correlation between corporate social responsibility (CSR) and return on assets (ROA). Conversely, the relationship between CSR and Tobin's Q is found to be statistically insignificant and positive. Moreover, the number of directors does not appear to moderate the relationship between CSR and company performance, whether measured by ROA or Tobin's Q. Similarly, independent commissioners do not seem to moderate the relationship between CSR and company performance when measured by ROA, but they do exhibit a moderating effect in the context of Tobin's Q.

The impact of message framing on perceptions of controversial CSR in hotels

PurposeThe purpose of this paper is to understand how hospitality companies can best explain controversial corporate social responsibility (CSR) activities to consumers who may not agree with the CSR activity. This research explores message framing through emotional and cognitive appeals to influence consumer perceptions of the Gideon Bible in USA hotel rooms. The study uses the theory of deontic justice to measure the impacts of messaging on consumer perceptions of the morality of the Gideon Bible as suicide prevention in hotels and its relation to controversial CSR initiatives.Design/methodology/approachThe study uses an experimental study design via a self-administered survey to analyze participants’ perceptions of the placement of the Gideon Bible in hotel rooms and participants’ attitudes toward CSR initiatives based on deontic justice and religion using different message framing conditions.FindingsResults show that religion was a major determinant of attitude towards the Gideon Bible, but the sentiment analysis also revealed that negative perceptions can be mitigated through message framing via emotional and cognitive appeals. Additionally, the cognitive appeal did impact CSR perceptions, as did identifying as Christian. Moral outrage emerged as a significant moderator for the relationships between message framing, attitudes toward the Gideon Bible and CSR.Originality/valueThis study provides an extension of deontic justice research to examine justice traits in accepting controversial CSR.

Does employee participation in corporate social responsibility activities improve the environmental performance of international engineering contractors?

Does employee participation in corporate social responsibility activities improve the environmental performance of international engineering contractors?