Context Of Analysis Research Articles

Specific Grammatical Aspects of Translating the Iaea Regulatory Documents into the Russian Language

The article discusses some grammatical features of the IAEA safety requirements and guides in the English language and in their Russian translations. Considering that these documents make a foundation of the global nuclear safety system, and grammar is the backbone of the language and an essential constituent of the communication content, the paper is focused on the analysis of the ways of translating specific grammatical structures, which determines current importance of this study. The aim of the work is to compare typical grammatical constructions used in the texts of the Russian translations of the IAEA publications under consideration with the grammatical features of similar Rostechnadzor’s regulatory documentation. The main tasks of the authors are to compare the ways of translating English modal and passive constructions, English verbals and verbal structures into Russian and to verify the translator’s choice of a certain grammatical structure in the translations of the regulations and guidelines under consideration. Taking research tasks predetermined the choice of the following research methods: comparative analysis; linguistic and statistical analysis; contextual analysis; inductive and deductive analysis. To obtain linguistic and statistical analysis data, the authors applied such software tools as SDL Trados, Adobe Acrobat, Excel and MS Word. In order to ensure the correctness of the results, only the substantive part of the documents under consideration was analyzed.The analysis has brought to the following results: the need to comply with the regulatory requirements narrows the choice of Russian modal constructions in the translation of "should" statements used in IAEA documents. The issue of changing the regulatory requirement that prescribes to use the Russian verb "следует" has to be treated very carefully, considering the established practice of both translating the IAEA safety guides and their understanding by the target users; the translation of English passive constructions and verbals used in the IAEA safety guides gives clear preference to the use of Russian indefinite-personal structures with verbs in the active voice in the 3rd person plural; the grammatical structures used in the translation of the IAEA publications in question generally correspond to the grammatical structures used in the Rostechnadzor regulatory documents, which is predetermined by the information nature and ensures a fairly high similarity of their style.

Lexis and Grammar Specifics of the English Language in Africa

This research work deals with the lexical and grammatical features of the English language variant widely used in Africa. The importance of the use of British English is also taken into account, as well as its transformational processes due to the interaction and mutual influence of local dialects on its structure. Examples of neologisms and modified lexical units are given, based on the influence of local culture and the lack of an equivalent in the recipient language. The article pays attention to the grammatical aspects of language in the functioning of phrasal, modal and prepositional verbs, and also reveals the peculiarities of articles and pronouns use due to the influence of autochthonous languages. The aim of the research work is to identify the specifics of the linguistic and cultural adaptation of the English language in Africa and systematize the lexical and grammatical aspects of the English language as the territorial variant type. The choice of working methods is determined by the goals and objectives of the study. In the research work the method of metalinguistic analysis, methods of contextual and definitional analysis, methods of systematization and classification of linguistic material are used. As a result of the work the high productivity of the realities functioning in autochthonous languages in the lexical structure of the English variant in African countries and the lexical borrowings of terms from autochthonous languages are revealed. This trend is also emphasized in the borrowing of entire lexical phrases from the thesaurus of native languages. With regard to the grammatical part, a significant deviation from British English is emphasized. The research work results in such grammatical changes as: the use of auxiliary verbs together with semantic ones; the functioning of a simplified form of modern forms of the verb; the productive use of uncountable nouns in speech in the form of a countable nouns; significant deviations from British English in the process of using articles, personal and possessive pronouns.

The Analysis of the Implicature and Pragmatics Force of the Carving Ornaments of the Mantingan Mosque, Jepara, and Their Acculturation to Surrounding Communities

The Masjid Mantingan, the second-oldest mosque after the Masjid Agung Demak, is located in Mantingan village, Tahunan subdistrict, Jepara Regency. The Masjid Mantingan was established in 1481 Saka or 1559 AD by Sultan Hadlirin, the spouse of Queen Kalinyamat. There are white stone carvings in the mosque that result from the influence of Hindu, Buddhist, Chinese, and Islamic cultures and have artistic value. This case study aimed to examine the implicatures and pragmatic forces of the carved ornaments on the interior walls of the Masjid Mantingan. Data were collected through observation and interviews with the administrators, visitors, traders, and the community surrounding the mosque. The data was then analyzed using contextual analysis. The study’s findings demonstrated that, pragmatically, the Masjid Mantingan construction prioritizes functional components over aesthetic ones, as demonstrated by the mosque’s use as a place of prayer, education, tourism, business, and socio-culture. The mosque was also constructed by emphasizing elements of implicature and pragmatics force, as evidenced by the use of ornaments drawn simultaneously from three different cultures, namely Islamic, Hindu, and Javanese. Cultural acculturation at the mosque also contributes to the development of socio-cultural aspects and the economics of the local community by preserving traditions, maintaining carved ornaments, and engaging in tourism activities. The Masjid Mantingan, as the precursor to the development of Islam in Jepara, is also able to adapt to become a historical, cultural, and religious edifice, a symbol of glory, and a symbol of tolerance among religious communities. Keywords: Masjid Mantingan Jepara, implicature of carving ornaments, pragmatics force of carving ornaments

Breaking the silence: Is the church failing to address South Africa’s sociopolitical problems?

This article investigates why the Ecumenical Church in South Africa has not responded effectively to social issues such as bad governance, corruption, inequality, crime, and ethical decline. It uses contextual and comparative analysis to examine the historical, political, and theological factors that influence the church’s role and identity. It draws on missiology, practical theology, and ecclesiology to argue that the church is neglecting its moral and prophetic duty to uphold human dignity and value, and to offer hope and healing to all. The investigation identified six reasons for the church’s social failure and proposes some practical and theological ways to improve its social responsibility and witness.Contribution: This article challenges the church to be a prophetic voice and witness for social transformation in South Africa. It calls for a national convention of Christian leaders to craft a unified vision for the country’s future and foster dialogue, cooperation, and social responsibility among diverse and complex churches.

Scythian Jewelry Meshes and the Problem of Their Interpretation

This article explores the phenomenon of a specific type of personal adornment worn by members of the Scythian elite in the North Black Sea region in the second half of the 5th century and throughout the 4th century BCE. The discussion juxtaposes the records from 19th-century and early 20th-century excavations with contextual analyses of very recent discoveries from Ukraine, which shed significant new light on the appearance, production, and meaning of Scythian jewelry. The reconstruction of the shape of the jewelry type in question is greatly complicated by two factors: the lack of relevant depictions in the contemporary corpus of Scythian and Greco-Scythian figure scenes and misleading scholarly references to supposed analogies in a Roman-era mosaic, which became the chief reason for the misinterpretations of the ornament’s appearance. Composed of numerous gold or gilded silver tubes; beads; pendants; and, sometimes, “buttons,” this jewelry type is reconstructed in two gender-specific variants in this article: one mesh-like and the other with a cross-chest form. For over a hundred years, scholars have considered only the mesh variant to be the correct reconstruction. As a result, many costume reconstructions of this jewelry form in specialist research and museum displays alike are still proposed without a sufficient evidentiary base.

PERCORE: A Deep Learning-Based Framework for Persian Spelling Correction with Phonetic Analysis

This research introduces a state-of-the-art Persian spelling correction system that seamlessly integrates deep learning techniques with phonetic analysis, significantly enhancing the accuracy and efficiency of natural language processing (NLP) for Persian. Utilizing a fine-tuned language representation model, our methodology effectively combines deep contextual analysis with phonetic insights, adeptly correcting both non-word and real-word spelling errors. This strategy proves particularly effective in tackling the unique complexities of Persian spelling, including its elaborate morphology and the challenge of homophony. A thorough evaluation on a wide-ranging dataset confirms our system’s superior performance compared to existing methods, with impressive F1-Scores of 0.890 for detecting real-word errors and 0.905 for correcting them. Additionally, the system demonstrates a strong capability in non-word error correction, achieving an F1-Score of 0.891. These results illustrate the significant benefits of incorporating phonetic insights into deep learning models for spelling correction. Our contributions not only advance Persian language processing by providing a versatile solution for a variety of NLP applications but also pave the way for future research in the field, emphasizing the critical role of phonetic analysis in developing effective spelling correction system.

Syntactical Features of Proverbs with the Complex Sentence Structure in Chinese

The article addresses the study of the syntactic structure of Chinese proverbs, which have their own grammatical features. The relevance of this study is determined by the linguistic value of folk aphorisms, and the insufficient study of Chinese proverbs with complex sentence structure. The purpose of the article is to identify syntactical peculiarities of complex sentences in the paremiological stock of the Chinese language. The material for this paper was Chinese proverbs with subordination, selected by the method of continuous sampling, from the collection of Chinese folk sayings. The methodology of the study involves recourse to descriptive and interpretive methods, sampling method, as well as structural-semantic, component and contextual analysis. The study of the empirical material revealed that proverbs, as complete units of utterance, are characterized by a structural diversity of predicative parts within the complex. The most numerous of them are complex sentences with the meaning of condition. Some connectives, characteristic of written speech, are not used in oral folk utterances. The absence of the subject of action emphasizes the generalization of the content of proverbs, their different address or temporal orientation.

Коммуникативные стратегии лидера мнений: «чужое слово» как средство выражения оценки в PR-биографии

The article provides a multidimensional characterization of the genre of PR biography, which is frequent in PR discourse. The authors analyze "someone else's word" as a means of expressing an assessment in a PR biography, using such research methods as lexico-conceptual-semantic, interpretive analysis, contextual analysis, content analysis. Evaluativeness in PR discourse acts as a significant category that carries the general tone of the statement. Opinion leaders of various social status use a typical communication strategy typical of modern PR discourse, and at the same time carrying a new tactic, broadcast by one or another author / addressee. The results of the scientific research are shown on the basis of identifying the mechanisms by which direct positive assessments are included in the PR biography.

Формирование образа Ирака в региональных СМИ Германии посредством концептуальных метафор

The article presents the results of the study of productive conceptual metaphors regularly used to create an image of Iraq in the German regional media. Metaphors are characterized with regard to their frequency, the amount of lexical means in metaphorical nominative fields, and the characteristics added to the formed country image. The sources of the material are the regional media Berliner Zeitung, Aachener-Zeitung, Saarbrücker Zeitung, Münchner Merkur, Berliner Morgenpost, Tagesspiegel. The sample includes publications from 2019 to the present. Contextual and definitional analysis and quantitative calculations are used. The following metaphors are identified as the most frequently used (in descending order of productivity): "Iraq is a living being", "Iraq is a non-whole whole", "Iraq is a place of uncontrolled power", "Iraq is a warrior". The listed metaphors are updated in the publications of the German regional media by the lexical units of the semantic fields "speech activity", "mental state", "physical state", "movement", "division", "mental manifestations", "weather manifestations", "war". The highest nominative density distinguishes the personifying metaphor "Iraq is a living being"; the lowest nominative density characterizes the metaphor "Iraq is a warrior". The metaphors "Iraq is a place of uncontrolled power" and "Iraq is a non-whole whole" reveal a similar degree of linguistic detail of the corresponding conceptual metaphorical spaces, an average degree of variability in the designations of the introduced semantic shades. The lexical units leiden, Teil, toben, kämpfen are attributed to the most frequent kernel means which implement the studied metaphors. The kernel of the Iraq image in the regional German media is constituted by such features of the country as suffering, divided, raging, struggling.

Образные единицы в коммуникативных практиках медиатизированного политического дискурса

The article is dedicated to the communicative features of mediatized political discourse, which remain insufficiently explored. Using the example of the use of figurative means of language in the genres of media-political communications, it is demonstrated that the mediatized form of communication possesses not only the basic functions of professional discourse but also additional functions: amplifying or softening content, saving linguistic means, emotional and attractive functions. Each of these functions plays a significant role in shaping audience perception and influencing public opinion on political issues. With the help of contextual and semantic analysis, as well as the corpus method, the following results were obtained: in the studied context, figurative units are important linguistic means used for the effective conveyance of specific political views and emotions. These units include figurative metaphors and comparisons, phraseology, proverb, precedent phenomena and colloquial expressions. The novelty of the research lies in the analysis of communicative features and functions of figurative units in various genres of mediatized political discourse: political talk shows, political interviews, and internet texts of politicians. The research results can be applied in the practice of media communication, communicative linguistics, and discourse theory.

From Art Introspection to Selfie Co-creation

This practice-based research is a visitor experience engagement framework applied in cultural institutions. We revisit O’Doherty`s (1999) Inside the White Cube as a lens to the attention-experience economy. The White Cube precedes digital technology and 24/7 contemporaneous experiences. What principles derived from the ‘White Cube’ inform contemporary experience consumption? How are designers to consider stakeholder experiences in cultural institutions? We employ contextual analysis and experience researcher introspection including people, place, objects, rules, relationships, and blocking mapped with ‘White Cube’ ideology. We document a table informed by white cube themes for the future visitor engagement framework for cultural institutions.

Contextual analysis of the first SARS-CoV-2 RNA screening period in nasopharyngeal swabs, 2020-2022: a comparison of two diagnostic tests

Background: exceptionally consistent COVID-19 laboratory diagnostics are crucial for case identification, patient management and contact tracing. The Coronavirus-2019 (COVID-19) pandemic affected over 771.407.825 people up until October 2023, with over 6.9 million deaths. The current process of clinical laboratory consolidation, impacting large geographic areas, presents an opportunity for the efficient and cost-effective implementation of novel laboratory technologies, as well as advancements in translational research and development. The aim of this study was to assess which of the two instruments could offer the most effective support to our laboratory’s activities, minimizing errors during the pre-analytical phase, optimizing human resources, and reducing the Turn-Around-Time (TAT). Materials and Methods: the diagnostic instruments available in the Microbiology laboratory of the Azienda Ospedaliero- Universitaria SS Antonio e Biagio e Cesare Arrigo (AOUAL) were the COBAS 6800 and the ALINITY platforms. Conclusions: the Alinity platform offers clinicians a more user-friendly approach to understanding patient infectivity, compared to the closed Cobas system. It permits clinicians to review curves and access a cumulative Cycle Threshold (Ct), facilitating the hypothesis of acute or initial/final infection stages. This positions Alinity by Abbott as the preferred system over other instruments.

The semantics of landscape vocabulary in the Lives of the Assumption Collection

The purpose of the work is to describe the semantics of words nominating parts of the landscape in hagiographic texts that existed in Ancient Russia. The object of the study is words with spatial semantics denoting objects of nature. The subject of the study is the semantics of these lexical units. The material chosen for the analysis is the hagiographic texts included in the Assumption collection. To systematize the material, a classification of landscape vocabulary by semantic groups is proposed. The theoretical part of the work is an analysis of the already available methods of thematic ideography of landscape vocabulary, on the basis of which a classification of landscape vocabulary for the considered language material is proposed. The practical part of the article is devoted to the description of the meanings of words that represent a group of landscape vocabulary. Attention is drawn to the meaning of the word, the frequency of its use, and the connection with the event semantics of texts. The lexical material was obtained by the continuous sampling method. Lexicographic, contextual, and quantitative analyses were used to identify semantics. The article describes the words with their basic meanings that characterize the landscape in the lives of the Assumption collection: elevations: mountain, hill; flat spaces — coincide with open spaces; depressions: deep, ditch, pit, cave (pechera); overgrown areas: boron, lѣs, squabble; open areas: field, deserts; water spaces and land areas next to it: source, rѣka, sea, mouth, brѣg, island. It is noted that the group of landscape vocabulary is few and infrequent in use. The author comes to the conclusion that the semantics of landscape naming in the considered hagiographies includes elements of various linguistic Slavic systems. It is emphasized that the formation of metaphorical meanings in landscape vocabulary occurs under the influence of biblical contexts. The novelty of the research lies in the chosen source of linguistic facts: the hagiographic texts of the Assumption Collection did not become the subject of systematic lexical and semantic analysis. It can also be noted that the analysis of spatial vocabulary based on the material of texts that existed in Ancient Russia was not carried out. The work can be useful in studies of the category of locativity in the Old Russian language, as well as in the study of images of space in Slavic hagiographic texts.

‘One central purpose’? Tracking the Evolution of Strategic Approaches to Economic Development in Scotland

The Scottish Government’s latest economic strategy aims for a ‘transformation’ of the Scottish economy, with higher levels of aggregate economic performance combined with greater equality, reduced poverty and environmental sustainability. In doing so it echoes similar ambitions expressed in Scottish economic development strategies since devolution in 1999. This article provides a contextual analysis of the strategic approaches to economic development pursued by successive administrations and the institutional arrangements to deliver them. In particular, it provides an account of how ‘economic development’ and its aims have been understood, the shifting balance between a prioritization of growth and distributional concerns, and the attention given to questions of geographically uneven development within Scotland. While there is a degree of continuity across these strategies, the trend has been towards a broadening set of aims around the economy, influenced by growing international interest in looking beyond GDP, concern about regional inequality and a need to reduce carbon emissions. Overall, however, these shifts have not yet marked a radical departure from the traditional underlying goal of seeking increased economic growth at the national level.

PERLOCATIVE PRAGMATICS OF DIRECT AND INDIRECT INTERROGATIVE SPEECH ACTS IN THE KAZAKH LANGUAGE

The article analyzes the concepts of categories of direct and indirect communication in linguistics, types and features of indirect interrogative speech acts, reveals the prelocutive pragmatics of direct and indirect interrogative speech acts in the Kazakh language. Namely: if the direct meaning of interrogative sentences is getting an answer, then indirect questions are used in such functions as showing politeness, indirect posing a question, emphasizing a request, posing a question in a suspicious expression, transmitting a request with gestures, evaluation, resentment, chagrin. In a direct interrogative speech act, the illocutionary effect is expressed through the linguistic meaning of the linguistic means that make up speech, while the perlocutionary pragmatics of indirect interrogative speech acts depends on the use of language units in a figurative sense, on the background knowledge of the speaker and listener and the conditions of communication. At the same time, an indirect interrogative speech act enhances the artistic potential of the language and allows expressing various semantic shades.The study used methods of structural grammar «from form to meaning», functional grammar «from meaning to form», structural-semantic description, functional-semantic and contextual analysis, differentiation and hypothetical interpretation.The scientific and theoretical basis of the scientific conclusions obtained in the course of the study were the works on structural, communicative, functional grammar and pragmatic linguistics in linguistics. In addition, the given language examples from various sources (colloquial speech, works of poets and writers) contributed to the argumentation of scientific and practical conclusions presented in the article

Psychosocial action as praxis in psychology: Insights from professional practices

Introduction: In recent decades psychology has transcended the ways of understanding human, so that contextual interpretation and analysis is carried out from a psychosocial perspective, which can be evidenced at the formative level in the development ofprofessional practices. Objective: To understand the perceptions of students and graduate psychologists around psychosocial action and praxis from the context of practices at the Universidad Nacional Abierta y a Distancia (UNAD). Methodology: Descriptive qualitative study, in which 32 people selected through a non-probabilistic sampling by convenience participated. The semi-structured interview and the focus group were used. The information processing was carried out through thematic analysis. Results: Psychosocial action is evidenced as an approach perspective characterized by interaction and the ability to transform a problematic situation where the professional exercises a horizontal role privileging subjective and collective knowledge, defined by the implementation of alternative methodologies that entail a reflexive character.Conclusions: Psychosocial action as an interactional and transformational process enables an expansion of perspectives and imaginary conceptions on practice beyond the clinical-private sphere.

From mocking pastors to roasting politicians

In this article, I argue that humour scandals are less a product of the changing media landscape of the last thirty years than recent studies seem to suggest. Instead, I point to the structural continuities that can be observed in Dutch humour scandals over the past seventy years. Although stemming from various sociocultural and media contexts, these scandals roughly follow the same ‘script’. I also show that humour scandals are not just mediated events, but markers of cultural conflict as well. Behind every scandal, a substantial moral, cultural, and often also social divide can be recognised, and the study of humour scandals can be used to better understand such divides. I substantiate both of these claims through a qualitative, contextual analysis of two Dutch humour scandals: the mocking of Catholic pastors by comedian Wim Sonneveld in a TV performance from 1963, and the roast of far-right politician Thierry Baudet by comedian Martijn Koning in a popular late night talk show from Spring 2021.

Ecolinguistic components of the Arctic literary image in Vasily Matonin’s travelogue Kochevoy dnevnik

This article explores key ecolinguistic components forming the literary image of the modern Arctic in V. N. Matonin’s travelogue Kochevoy dnevnik (“Nomadic Diary”). Nowadays, a significant part of the scientific literary works covers the Arctic image of the past, from the very beginning of the circumpolar region development to its active transformation during the 20th c. The modern study of the Arctic image is not the same as the study of the modern image of the Arctic presented in this article. All above determines the relevance of the work. The research material includes the Arctic travelogue Kochevoy dnevnik by Vasily Nikolaevich Matonin. This book describes the author’s journey through three regions belonging to the Arctic zone of the Russian Federation in 2012–2013. The contextual analysis applied in the article aims to systematically identify and describe several contexts of the phenomena studied. This study uses the ecolinguistic approach connecting some individual components of the space representation into a complex ecosystem. The use of ecolinguistic frameworks to examine the formation of the modern Arctic literary image determines the scientific novelty of this article. This work covers the structural and functional features of travelogue as a literary genre (such as composition, author’s quasi-socialization in a new reality, relaying of the subjective space image, author’s self-reflection, manifesting importance of language as an essential element forming a connection between man, society and nature); defines the concept of the “Arctic literary image” as a combination of physical, symbolic and mathematical space of different multilingual multicultural circumpolar territories; and analyses some linguistic, social, demographic, ethnocultural, interactive, mental, political, economic and environmental aspects that construct the circumpolar literary image in V. N. Matonin’s travelogue.

‘Eastern’ Onomasticon of I. A. Bunin Prosaist: Hierarchy and Systematicity

This article addresses the representation of the artistic image-topos of the East in the works of I. A. Bunin. The research aim is to identify, classify, and systematize the onyms of the writer’s ‘Eastern’ onomasticon. Prosaic texts related to oriental themes and those unrelated to the Eastern topic were analyzed in the study. The following methods were employed: philosophical-logical (analysis, generalization, synthesis), descriptive, taxonomic, quantitative, and contextual analysis. It was established that Bunin’s ‘Eastern’ onomasticon is a hierarchically organized structure containing various semantic groups of real and mythological names: anthroponyms / mythoanthroponyms, toponyms / mythotoponyms, hydronyms / mythohydronyms, biblionyms, etc. It is noted that the systematicity of the explicant onyms of Bunin’s East is ensured by extralinguistic and linguistic factors: authorial presupposition, reader’s background knowledge, intratextual and intertextual connections of onyms. The authors conclude that the multifaceted toponymic series, the synonymy of choronyms and theonyms, the intersecting astionymic and mythoanthroponymic series in poetry and prose, and the onyms-intertextems indicate the syncretism of the artistic image-topos of Bunin’s East, its representation by specific geocultural images of spaces such as Egypt, Turkey, Palestine, India, etc.

Representation of a Scientific Supervisor in Internet-Memes

 Introduction. The purpose article is to consider the representation of the image of a  scientific supervisor based on Internet memes containing a multimodal metaphor. The  relevance of the topic is due to the growing interest of the interdisciplinary scientific  community in the study of the Internet meme as a social, linguistic, psychological  phenomenon of interpersonal communication. The scientific novelty of the work is  determined by the fact that until now there have been no attempts to study the  representation of the academic community from the perspective of the theory of conceptual  metaphor using the material of Internet memes. Methodology and sources. The methodological basis of the study was the works of  linguists and cognitive scientists J. Lakoff, M. Johnson, R. Dawkins, V. Aldrich, Ch. Forsville,  B. Dancygier and L. Vandelanotte. The concept of visual metaphor and multimodality is  defined, the role of multimodal metaphor in Internet discourse is described, the features of  the functioning of multimodal metaphor are revealed. The material for the study was  Internet memes representing various aspects of interaction in the academic environment.  To systematize the units, a continuous sampling method was used, along with  pragmalinguistic, contextual and semantic analysis. Results and discussion. The Internet memes containing a multimodal metaphor that  represents the image of a scientific supervisor and illustrates the relationship between  graduate students and their mentors were found and analyzed in the paper. To select the  material, a search containing the keywords “scientific supervisor”, “Phd student”, “advisor”  was performed. The sources of the memes were the podcasts “The Struggling Scientists”,  “The Meming Phd”, “High impact PhD memes”. By selecting keywords, 85 Internet memes  were identified in which metaphorical transfers of the above images were found. Based on  the data obtained, 4 metaphorical models that most clearly illustrate the relationships  between the supervisor and the student were proposed. Conclusion. The study showed that multimodal metaphor is an integral part of modern  Internet communication and is an effective way of influencing the addressee. Internet  memes representing the image of a scientific supervisor were analyzed and systematized;  4 metaphorical mappings (“Scientific supervisor is a loving/caring parent”, “Scientific  supervisor is a Jedi”, “Scientific supervisor is a monster/maniac”, “Scientific supervisor is a  bad boss”) are highlighted and described. It was revealed that the considered Internet memes are characterized by the replacement of the verbal component with a non-verbal  (graphic) one in the target domain or in the source domain. The studied metaphorical  models reflect the most pressing problems of the academic community. The expressiveness  of the metaphor used is achieved through the use of movie characters in the source domain  or target domain. The metaphorical potential of Internet memes as semantic-semiotic units  of Internet discourse is undoubtedly a promising area for further study.