Company Corporate Social Responsibility Research Articles

The Role of Purchase Intention on the Effect of Company Image, CSR, Promotion and Brand Image on Tokopedia Purchase Decisions in Surabaya and Sidoarjo

Online shopping marketing strategy requires some efforts for increasing the purchasing decision by the customers. Therefore, understanding the factors which affect such purchasing decision if important. This study explores the effects of company image, Corporate Social Responsibility (CSR), promotions, and brand image on purchasing decision. The data were collected from 123 respondents from the customers of Tokopedia online business in Sidoarjo and Surabaya, Indonesia. The data were analyzed using structural equation modelling techniques (SEM-PLS) using Warp-PLS., It was found that both company image and CSR significantly influence purchasing decisions, while promotions do not exhibit a significant effect. Brand image also emerged as a significant positive influences on purchasing decisions. Additionally, the study investigated the mediating role of purchase intention in these relationships. It was revealed that purchase intention partially mediated the influence of promotions and brand image on purchasing decisions but did not mediate the effects of company image and CSR. The discussion further underscores the significance of company image and CSR in shaping purchasing decisions, aligning with prior research. However, discrepancies with previous studies were acknowledged, suggesting avenues for further exploration.. Suggestions for future research include conducting studies with larger and more diverse samples, employing longitudinal designs to track evolving consumer behavior, and exploring additional variables such as pricing strategies and customer service.

Discovering the deep roots of corporate social responsibility in SMEs

Purpose This article looks at the field of corporate social responsibility (CSR) in Cameroon's dynamic landscape, exploring the motivations driving small and medium-sized enterprises (SMEs) to adopt socially responsible practices. In contrast to the emphasis on CSR in large companies, we highlight the central role played by SMEs as catalysts for sustainable development. Design/Methodology/Approach Using a quantitative methodological approach, this study examines the different factors that influence the adoption of CSR in Cameroonian SMEs. We established a non-probability sample of 124 SMEs based in the following four Cameroonian cities: Douala, Yaounde, Garoua and Ngaoundere. We used binomial logistic regression to analyse the impact of financial resources, institutional environment, company size, sector of activity, managerial ethics and company age on SMEs' commitment to socially responsible practices. Findings and implications Our study highlights the key determinants of commitment to CSR in Cameroonian SMEs. Our results show that financial resources, the institutional environment, the size of the company, the sector of activity, the ethics of the manager and the age of the company appear to be key factors influencing the implementation of a CSR approach. However, the factors studied have different weights of influence in the implementation of this CSR approach. These results prompt a reassessment of CSR implementation strategies and provide valuable pointers for improving the reputation, sustainability and relevance of Cameroonian SMEs in a rapidly changing context. Limitations Although this study makes a significant contribution to the understanding of CSR in Cameroonian SMEs, certain limitations must be acknowledged. The research is specific to the Cameroonian context and the results may not be universally applicable. In addition, the dynamic nature of business environments introduces a temporal component that may impact the generalisability of our results over time. Finally, the absence of a relationship between the nature of the technologies used and the implementation of a CSR approach is counter-intuitive and would merit being tested on larger samples or being the subject of further qualitative research in order to identify other components of the variable.Originality This research fills a crucial gap in the literature by shedding light on CSR in the context of Cameroonian SMEs. The identification of multifaceted determinants offers a unique contribution to the wider CSR discourse, challenging conventional perceptions and providing practical implications for both academics and practitioners.

An Empirical Study of the Relationship Between Digital Transformation, Corporate Social Responsibility and Financial Performance

The article investigates the impact of corporate social responsibility (CSR) and digital transformation (DT) on corporate financial performance (CFP) indicators, as well as the moderating effect of DT on the relationship between CSR and CFP indicators. The study was conducted using Stata 17.0 software based on data (5709 observations) on 558 A-share listed manufacturing companies of the Shanghai and Shenzhen Stock for 2012-2021 (excluding financial and insurance companies, ST and ST* companies, as well as companies with incomplete data). The independent variable used in the modelling process is the CSR rating report of the Hexun website, indicators of which are reconstructed by dividing them into strategic CSR (shareholder responsibility, employee responsibility, customer responsibility) and altruistic CSR (environmental responsibility and social contribution). The dependent variable is 2 CFP indicators: return on equity (ROE) and TOBIN’s Q. The DT index is used as a moderating variable, for the calculation of which the texts of companies’ annual reports were segmented using the Python programming language and standardised data on the frequency of keywords in 4 dimensions: digital technology application, Internet business model, intelligent manufacturing and contemporary information system; the weights for each dimension index was determined using the entropy approach. The control variables are corporate assets (Size), financial leverage level (Lev), current ratio (Cur), firm growth (Gro), shareholding ratio of the largest shareholder (First) and technological innovation (RD) of companies. The study also considered the year and industry factors. To study the moderating effect of DT on the relationship between CSR and CFP indicators of companies in different situations, the grouping variables chosen were the ownership type (state-owned and non-state-owned companies), the enterprise lifecycle (cash flow portfolio method was used to identify its stages) and the degree of market competition (Herfindahl-Hirschman Index). The modelling is based on a fixed-effects regression model. The study found that both CSR and DT have a positive impact on CFP, and that DT moderates the relationship between CSR and CFP, indicating that integrating digital technologies with sustainable development strategies can enhance financial benefits. The study also highlights the importance of different dimensions of corporate social responsibility. A high level of digital transformation strengthens the promotion effect of strategic social responsibility on current and future financial success of companies. Meanwhile, the promotion effect of altruistic social responsibility on current financial performance is significant. Heterogeneity analysis shows that the positive moderating effect of digital transformation on the relationship between corporate social responsibility and financial performance mainly applies to private firms, firms in the mature stage, and firms with low market competition. The article offers practical advice for businesses seeking to use digital transformation to maximise economic and social value.

Effect of CSR on Corporate Performance: The Mediating Role of Human Resources Management

The management and marketing literature has increasingly emphasized the significance of corporate social responsibility (CSR) in determining company performance over the past few decades. While there is growing recognition of the potential impact of CSR initiatives on business outcomes, there remains a lack of consensus on the specific mechanisms through which CSR influences performance. This ambiguity underscores the need for further research to elucidate the relationship between CSR and business performance. Our research seeks to address this gap by examining the role of CSR-based human resource management as a potential mediating factor in this relationship. This focus is particularly pertinent given the pivotal role that employees, as key stakeholders, play in shaping organizational outcomes. By analyzing data from a sample of small and medium-sized manufacturing companies using partial least squares structural equation modelling (PLS-SEM), we found evidence supporting the hypothesis that CSR initiatives can positively impact business performance. Importantly, our findings suggest that the effectiveness of a company's CSR strategy in enhancing performance may be contingent upon the extent to which these initiatives are geared towards improving human resource management efficiency. In conclusion, current study contributes to the evolving understanding of the complex interplay between CSR and business performance, highlighting the critical role of human resource management practices in mediating this relationship.

Communication strategies for effective CSR and stakeholder engagement in the oil & gas industry: A conceptual analysis

This conceptual analysis explores communication strategies for effective Corporate Social Responsibility (CSR) and stakeholder engagement in the oil and gas industry. The oil and gas sector faces increasing scrutiny from stakeholders, including communities, governments, NGOs, and investors, regarding its social and environmental impact. Effective communication is crucial for companies to build trust, manage expectations, and demonstrate their commitment to CSR. The analysis discusses key communication strategies that companies can employ to enhance CSR and stakeholder engagement. These strategies include transparency, dialogue, collaboration, and storytelling. Transparency involves providing clear and accurate information about the company's CSR initiatives, performance, and impact. Dialogue involves engaging with stakeholders to understand their concerns, gather feedback, and address issues. Collaboration involves partnering with stakeholders to co-create solutions and maximize the impact of CSR initiatives. Storytelling involves sharing compelling narratives about the company's CSR efforts to inspire stakeholders and build a positive reputation. The analysis also highlights the importance of tailoring communication strategies to the specific context of the oil and gas industry. This includes addressing the unique challenges and sensitivities associated with oil and gas operations, such as environmental risks, community impacts, and regulatory complexities. Overall, the analysis emphasizes the importance of communication in driving effective CSR and stakeholder engagement in the oil and gas industry. Companies that adopt transparent, dialogue-driven, collaborative, and storytelling-based communication strategies are more likely to build trust, enhance their reputation, and create positive social and environmental impact.

Positive Outcomes of Corporate Social Responsibility for Companies and Society

To explore the complicated field of corporate social responsibility (CSR), this study performs a thorough narrative review of the literature. It achieves this by clarifying the benefits that CSR could bring to society as well as to companies. According to the study, corporate social responsibility (CSR) goes beyond philanthropy and serves as an imperative strategy that improves a company's competitive advantage, reputation, and brand image. The study highlights the several benefits companies may achieve, such as enhanced staff morale, reduced risk, increased market share, and sustained financial prosperity. The article also explores the social impact of corporate social responsibility (CSR), presenting it as a driving force behind improving living standards, advancing equity, and aiding in protecting the environment.

Dynamics and Effects of Corporate Social Responsibility Authenticity

Authentic corporate social responsibility (CSR), defined as the belief that a company's CSR initiatives are an honest reflection of its "real self," has received little attention in the literature on micro-CSR and management. Establishing views of genuine CSR among workers is undoubtedly crucial for firms to fully reap the advantages of CSR, especially in a climate when charges of corporate greenwashing abound and cynicism about social responsibility initiatives is rampant. Using attribution theory as a framework, we investigate two possible reasons for engaging in CSR—strategic-driven and values-driven—to see how workers view the legitimacy of such efforts. Along these lines,weanalyze how genuine CSR impacts workers' faith in the company and their perceptions of organizational support. Finally, we use a social exchange theory framework to look at how CSR authenticity mediates the connection between how people perceive the organization's motives and two major outcomes, how people perceive the organization's support and trust, and how these outcomes impact how employees feel about the organization and how they act as citizens. According to my findings, workers' views of CSR authenticity are influenced by values-driven reasons. Moreover, these authenticity perceptions play a mediating role in the link between values-driven motives and perceived corporate support and trust. Employees' views of CSR authenticity and sentiments of perceived corporate support are two channels by which values-driven motivations favorably impact organizational citizenship activities, according to further study.

Basic principles of corporate social responsibility management under martial law

Corporate social responsibility is an integral element of the modern business model, especially for large companies. Effective management of this process ensures a positive result for both society and the business itself. Therefore, the study aims to substantiate the theoretical foundations of the management process in the context of corporate social responsibility, considering the military conditions in which Ukrainian business operates. To achieve this goal, a systematic approach and methods of analysis, comparison, deduction, comparison, and decomposition were used. The study analyses current approaches to understanding the corporate social responsibility of business. The main vectors in which the corporate social responsibility of enterprises is implemented are allocated. An author’s interpretation of the concept of corporate social responsibility management was formed. The basic principles of implementation of the communication policy for both the internal audience (company employees) and external stakeholders (partners, customers, society, the state) are formed and argued. The features and main directions of implementation of corporate social responsibility initiatives of Ukrainian businesses in the context of war are studied and highlighted. It is established that the priority of corporate social responsibility of companies in Ukraine is to ensure business continuity (allowing to pay salaries and taxes), ensure the safety of personnel (arrangement of bomb shelters, relocation of employees and their families), support for defence capability (various assistance to the Armed Forces of Ukraine) and assistance to territorial communities. The results of the study can be used by the business environment to form a management mechanism for implementing corporate social responsibility initiatives, as well as by the academic community that studies this issue

Examining several factors that influence corporate social responsibility disclosure

This study aims to analyze the impact of Company Size, Profitability, and Foreign Ownership on Corporate Social Responsibility (CSR) Disclosure in mining companies listed on the Stock Exchange. Specifically, it aims to determine whether these factors significantly influence CSR disclosure. This study utilizes secondary data from the financial statements of mining companies listed on the IDX. Multiple linear regression analysis assesses the relationship between Company Size, Profitability, Foreign Ownership, and CSR Disclosure. The analysis aims to establish these factors' individual and combined effects on CSR disclosure in the mining industry. This study's findings indicate that the company's size positively influences CSR disclosure. Larger companies tend to exhibit higher levels of CSR disclosure. Additionally, profitability positively and significantly impacts CSR disclosure, suggesting that more profitable mining companies tend to disclose more about their social responsibility initiatives. The results also demonstrate that the ownership of foreign shares owned by the company positively influences CSR disclosure. As the ownership of foreign shares increases, the level of CSR disclosure also increases. Furthermore, the study concludes that when considering Company Size, Profitability, and Foreign Ownership, they collectively positively and significantly affect corporate social responsibility. This study contributes to the existing literature by examining the impact of Company Size, Profitability, and Foreign Ownership on CSR Disclosure, specifically in the mining sector. The findings provide insights into the factors that affect the extent of CSR disclosure, which can help mining companies and stakeholders enhance their understanding and awareness of social responsibility practices within the industry.

Corporate social responsibility in complex systems based on sustainable development

In recent years, sustainable development and the commitment of companies to social responsibility have been emphasized as a new concern for various industries. Considering this issue, for the first time, this study conducted a systematic review of the development of social responsibility from the perspective of industrial sustainable development (SD). To be more precise, this study investigated Corporate Social Responsibility (CSR) with regard to the SD indicators in the mining industry. To do so, all articles published in this field from the beginning until the end of 2023 were extracted from the Scopus database through a detailed screening process. An evaluation of the selected papers in terms of CSR with respect to the indicators of SD revealed six major research themes: 1) the role of CSR in mining communities, 2) the role of CSR in mining companies, 3) the role of CSR in environmental control around mines, 4) the impact of CSR on stakeholders, 5) planning in the field of CSR in mining communities, and 6) CSR/sustainability reporting. All of these research themes are found to be directly associated with SD indicators (i.e., social, economic, and environmental indicators). At the end of the paper, research gaps in this area are introduced for further studies.

Political embeddedness and corporate social responsibility (CSR) in a state-led developing country: evidence from China

AbstractIn many countries, the government plays a regulative role in corporate social responsibility (CSR) as an external overseer of economic and public market sectors. However, owing to the politically embedded nature of extensive corporations in China, the government's influence over CSR is not only exogenous but may even endogenously shape the general scope of CSR of companies in comparison to the West. To date, this has not been extensively examined. We explore this from the standpoint of the scope of beneficiaries and CSR domains, which accurately depict the welfare effects of business in developing countries. Based on a resource dependence perspective, we conduct a quantitative content analysis on a sample of 160 Chinese listed companies and developed a two-level model of political embeddedness. The results show a complex interaction between politics and business, revealing the opposing influence of political embeddedness at different levels.

Pengaruh Karakteristik Perusahaan Terhadap Corporate Social Responsibility Dengan Growth Sebagai Variabel Moderasi

Corporate Social Responsibility (CSR) is a concept where companies take responsibility for the social, environmental and economic impacts of their business operations. This research aims to determine and obtain empirical evidence of the influence of company size, company age, leverage and company growth on the corporate social responsibility of manufacturing companies listed on the BEI in 2019-2021. The sample in this research was 30 MANUFACTURING companies listed on the Indonesia Stock Exchange in 2019-2021. Determination of the sample using the purposive sampling method. The analysis technique used is MRA. The research results show that growth is only able to moderate the relationship between company age and CSR, and is not able to moderate the direct relationship between size and leverage.

Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees: Organizational pride as a mediator

AbstractWe studied employees' responses to the Corporate Social Responsibility (CSR) program implemented within the Canadian headquarters of a global consumer goods company. Our study is timely since recent studies indicate that employees place more importance on CSR activities when evaluating current or prospective employers. A novel theoretical contribution of our study is that we combine social identity theory and the theory of appraisal of emotions to better understand employee responses. We developed and tested a model that indicates that employees' evaluation and perceptions of the authenticity of their company's CSR efforts can create both firm‐beneficial (loyalty, trust in management, positive word‐of‐mouth) and employee‐beneficial outcomes (job satisfaction, emotional well‐being). The impact of CSR does not result directly—it is mediated by organizational pride. We also collected qualitative data that suggested that the company's CSR initiatives can contribute to employees' sense of meaning of their work. We discuss implications for researchers and managers, as well as limitations of the study.

Implementation of Limited Company Social Responsibility in the Field of Natural Resources, West Kutai District

The legal product in the form of a Regent's Regulation issued by the West Kutai Regency Government, which regulates explicitly Guidelines for the Implementation of Corporate Social Responsibility, is a form of control function over companies operating in the West Kutai Regency area by the West Kutai Regency Government. Based on the description above, this article examines and analyzes the Implementation of the Social Responsibility Obligations of Limited Liability Companies in the Natural Resources Sector Law Number 40 of 2007 concerning Limited Liability Companies in West Kutai Regency and the factors that hinder its implementation. The research method used in this research is an empirical legal research method. Trubaindo Coal Mining, in implementing the Regulations on Limited Liability Company Social Responsibility Obligations in the field of natural resources based on Law Number 40 of 2007 concerning Limited Liability Companies in West Kutai Regency, has implemented the company's corporate social responsibility by the program required by the people of Muara Begai Village. Meanwhile, the inhibiting factors that arise in implementing implementation are not being able to distinguish between needs and desires; there are several groups that prioritize personal interests rather than the people at large; of course, this will interfere with the company in grouping the right groups that require Corporate Social Responsibility. The lack of Human Resources cannot be denied as an inhibiting factor, and unforeseen thingssuch as natural disasters and floods make it impossible to carry out scheduled Corporate Social Responsibility programs

Are Firms Adopting a Going Vertical or a Going Lateral CSR Approach Equally Innovative? An Empirical Analysis on Medium-Sized Enterprises

This article explores the relationship between corporate social responsibility (CSR) and innovation, focusing on medium-sized enterprises and adopting a stakeholder-based view. Using a platform launched by the Italian government, which provides information about CSR efforts and innovation performances at the firm level, the authors distinguish, by means of a hierarchical cluster analysis, two types of CSR approaches (going lateral and going vertical) that differ in terms of breadth and depth of the stakeholder-oriented actions implemented. A bivariate probit model, estimated to explain the different types of innovations (product and/or process), shows that firms adopting a going lateral approach are more likely to innovate in both products and processes. Results provide a theoretical contribution regarding the CSR-innovation relationship, by adopting a stakeholder theory lens. Most studies delve into the relationship between specific stakeholder-oriented CSR actions and innovation, while we consider them in aggregation. Our research also increases knowledge on CSR in medium-sized companies, which are scarcely investigated.

Conservation Yaki (Macaca nigra): The role of PT PGE TBK Lahendong Area on endemic wildlife conservation in North Sulawesi

This article discusses the role of Pertamina Geothermal Energy (PGE) Tbk. Area Lahedong in the Corporate Social Responsibility (CSR) program for the conservation of Yaki (Macaca nigra) in Tomohon City, North Sulawesi Province. The Yaki is endemic to North Sulawesi and is included in the Critically Endangered category on the red list of the International Union for Conservation of Nature and Natural Resources (IUCN). Every company has the obligation to carry corporate social and responsibility (CSR) in its operational area as has been regulated in the act of Corporation (PT) No. 40/2007. Throughout these years the company CSR programme often just aimed at people but often forgot that the surrounding environment also needed attention. Biodiversity conservation becomes crucial as it will give a positive impact to the sustainability of human life in the present as well as in the future. This study uses a descriptive qualitative method where data collection is carried out by observation, interviews, and documentation. The selection of informants was determined by purposive sampling. PGE Tbk. Area Lahedong is collaborating with the Yayasan Masarang and the Tasikoki Wildlife Rescue Center to carry out this conservation activity. The program will be implemented from 2020 until the release of 8 Yaki in 2023 and will continue again for the conservation of other Yaki groups. PGE Tbk. The Lahendong area has a role to accommodate activities during this program. Through this program, in addition to having an impact on increasing the Yaki population in their habitat, it can also become a media campaign for Yaki conservation to the public that Yaki are not food and must be preserved together as endemic animals to North Sulawesi.

Examining Employee Perceptions of External Corporate Social Responsibility Initiatives in the Nepalese Banking Sector: A Descriptive Analysis

The study aimed to explore employee perceptions of external corporate social responsibility (CSR) activities in the Nepalese banking sector. The study used a descriptive research design and collected primary data using questionnaires distributed to employees of commercial banks in Nepal. A real sample was used, and the sample size was 40 participants. The study results show that employees have a positive perception of their company's external CSR efforts, including charitable contributions and environmental initiatives. Importantly, demographic factors like gender, marital status, age, years of service, and education do not significantly influence these perceptions. Thus, the organization’s commitment to external CSR appears consistent across diverse employee demographics. Future researchers can explore the relationship between employees' active involvement in CSR activities, such as volunteering, and their perceptions of the company's CSR commitment.

Linking Company’s Activity and Human Well-Being from the Perspective of Corporate Social Responsibility

There is growing interest from academic scholars and international institutions in assessing the impact of business activity on human well-being. Business is essential for our lives but it is still unclear what companies’ activities should be to increase standards of living and to contribute better to higher human well-being. What is the role of corporate social responsibility (CSR) on human well-being, and how can companies be motivated towards more responsible activities? Partly, it is a matter of subjective understanding and, partly, a matter of assessing the phenomena of human well-being and CSR tends to make these relations more complicated and more scientific discussions are needed, therefore, to address these issues. The present study represents a comprehensive analysis of the concept of human well-being from the perspectives of both hedonic and eudaimonic approaches and it also investigates the role of CSR in companies’ economic activities, as well as outlines the theoretical links between CSR and human well-being. A conceptual model of the links between company’s economic activity and human well-being, according to CSR, is provided. The model states that the contribution of a business to human well-being differs depending on whether company’s activity is concentrated on economic results, or rather on sustainable development. The responsible activity of a company that meets the environmental, social, and economic challenges when producing goods and providing services contributes positively to human well-being in the long term. CSR contributes to society by enabling companies to satisfy the expectations of society and it also strengthens the likelihood that a society can achieve higher living standards and sustainable development as well.

Corporate social responsibility and sustainable development goals: evidence from responsible business leaders

Purpose This study aims to provide a framework aligning corporate social responsibility (CSR) initiatives with sustainable development goals (SDGs) 2030, applying the triple bottom line (TBL) approach. The research examines and evaluates the reach of Maharatna Central Public Sector Enterprises’ (CPSE) CSR spending towards sustainability and maps them with SDGs focusing on economic, social and environmental aspects. In addition, state-wise spending for CSR of all eligible Indian companies has been discussed. Design/methodology/approach The study used secondary data related to CSR spending and disclosure from the annual reports and sustainability reports accessible on the official websites of CPSE, Global Reporting Initiative standards, CSR Guidelines of Department of Public Enterprises and Securities Exchange Board of India, Government of India’s National Guidelines on Responsible Business Conduct (NGRBC) (2018) research papers, financial dailies and websites. The study includes the CPSEs awarded with the status of Maharatna companies under the Guidelines of Maharatna Scheme for CPSEs. Findings The top CSR initiatives focused on by Maharatna companies were related to poverty, hunger, sanitation and well-being, promotion of education and contribution to the Prime Minister’s National Relief Fund. These initiatives aligned with the top SDGs related to life on land, education and health care, which proved responsible business leadership (RBL) through TBL. The alignment indicates that India is moving towards sustainable development achievements systematically. Practical implications The practical consequences can be understood through the CSR spending of Maharatna Public Sector Undertakings towards economic, social and environmental aspects. The spending demonstrates their commitment, which other public and private sector organizations can adopt. Social implications The Government of India’s NGRBC’s guidelines towards inclusive growth and equitable development, addressing environmental concerns, and being responsive to all its stakeholders is a thorough indication of driving the business towards being more responsible. This research has developed a framework aligning CSR and SDG through the TBL approach, which other developing countries can adopt as a model. Originality/value There is dearth of research among public sector company’s contribution towards attaining SDGs and demonstrating RBL. This research fulfils this gap. Mapping CSR activities to SDG’s also has not been clearly carried out in previous research, which is a contribution of this study.

Employee Perceptions of CSR: A Multifaceted Analysis

Previous research has focused on customer perceptions of corporate social responsibility (CSR), leaving the perspective of employees relatively unexplored. This study delves into the unfamiliar territory of employees' views on CSR, recognizing that corporate culture and competencies contribute to competitive advantages. Employee perceptions of CSR activities are identified as pivotal in fostering the degree of employee commitment to their organization and its impact on the general efficiency of the corporation. An in-depth analysis of employees' perceptions of corporate social responsibility (CSR) encompasses crucial elements, particularly the perceived alignment between company culture and CSR capacity. This investigation provides insights into the diverse effects of CSR perceptions on overall corporate performance. The present study aims to evaluate the impact of perceived cultural fit and corporate social responsibility (CSR) competence on employee attachment and performance. This relationship is expected to be mediated by employees' views of CSR activities. The results highlight the significant impact of perceived cultural fit and CSR capabilities on the perception of corporate social responsibility (CSR), which in turn affects employee attachment and accomplishments positively. Consequently, companies are urged to take into account employees' perceptions of CSR, aligning them with feelings of attachment and long-term performance. These results hold significant implications for marketing theory and practice.