Samuel D. Bond (“ Improving the Generation of Decision Objectives ”) is an assistant professor at the College of Management, Georgia Institute of Technology. He received his Ph.D. from the Fuqua School of Business, Duke University. Professor Bond's research focuses primarily on judgment and decision making in consumer settings. In prior work, he has examined confirmatory processing during the decision process and prescriptive methods for mitigating the effects of irrelevant context. More recently, he has been involved in various projects related to objectives-based decision making, focusing on impediments to the generation or elicitation of objectives. In other work, Professor Bond is exploring the interplay of intuitive and reason-based approaches to information processing and preference formation, and he is examining the ways in which descriptions of an experience can alter consumer forecasts, experience, and memory. Professor Bond teaches courses in marketing management and consumer behavior at the undergraduate and graduate levels. Address: College of Management, Georgia Institute of Technology, 800 West Peachtree Street NW, Atlanta, GA 30308-0520; sam.bond@mgt.gatech.edu . Kurt A. Carlson (“ Improving the Generation of Decision Objectives ”) was born in Kenosha, Wisconsin. He has a B.S. and M.S. in agricultural and applied economics from the University of Wisconsin–Madison and a Ph.D. from Cornell University. He has worked for the Wisconsin Center for Dairy Research and Wisconsin Milk Marketing Board, and most recently he was on the faculty at Duke University from 2001 to 2009. Dr. Carlson is an assistant professor at Georgetown University. Dr. Carlson's research focuses on the intersection of economics and psychology, with a specific emphasis on individual decision processes. Though much of his research explores consumer decision making, he also studies how voters, jurors, and managers make decisions. His research has been published in several top journals in marketing, psychology, and management. Dr. Carlson teaches courses on market intelligence, consumer behavior, and marketing management. Address: McDonough School of Business, Georgetown University, 578 Hariri Building, Washington, DC 20057; kc377@georgetown.edu . Michel Denuit (“ Bivariate Stochastic Dominance and Substitute Risk-(In)dependent Utilities ”) is a professor at the Université Catholique de Louvain (UCL, Louvain-la-Neuve, Belgium), Institut de Statistique, Biostatistique et Sciences Actuarielles. He has done extensive research in the area of actuarial risk theory, especially in stochastic inequalities and dominance relations. Address: Institut de Statistique, Biostatistique et Sciences Actuarielles (ISBA), Université Catholique de Louvain, 20 Voie du Roman Pays, B-1348 Louvain-la-Neuve, Belgium; michel.denuit@uclouvain.be . Louis Eeckhoudt (“ Bivariate Stochastic Dominance and Substitute Risk-(In)dependent Utilities ”) received a Ph.D. in economics from Michigan State University in 1970. Since then and until his retirement in 2004 he taught economics at the Catholic Faculties of Mons, Belgium. He now holds a research position at IÉSEG School of Management (Lille, France) and is also a research associate with CORE (Louvain-la-Neuve, Belgium). His work deals mostly with the economics of risk and the analysis of risk attitudes. Address: IÉSEG, 3 Rue de la Digue, F-59000 Lille, France; louis.eeckhoudt@fucam.ac.be . Charles M. Harvey (“ Cardinal Scales for Health Evaluation ”) is a retired professor from the Department of Decision and Information Sciences at the University of Houston. He received his Ph.D. in pure mathematics at Stanford University. Soon afterward, he changed his research interests to applied mathematics, and a decade later— after writing the textbook Operations Research, published by North-Holland in 1979—he focused on decision analysis. His research has been primarily in the development of prescriptive models in which preferences are shown to satisfy certain conditions if and only if they are represented by functions having a certain structure. Sections 4–7 of the present paper present models of this type. He is a proponent of new theory that is applicable. He has taught at six universities and has held nonteaching positions at the U.S. National Highway Traffic Safety Administration, the International Institute for Applied Systems Analysis, and the Harvard Center for Risk Analysis. Address: 5902 NW Pinewood Place, Corvallis, OR 97330; cmharvey1@earthlink.net . Ralph L. Keeney (“ Improving the Generation of Decision Objectives ”) is a research professor at Duke University, Fuqua School of Business, Durham, North Carolina. Professor Keeney's areas of expertise are decision analysis, risk analysis, and management decision-making. He is an authority on decision making with multiple objectives. His experience includes corporate management problems, risk analyses, public policy, large-scale siting studies (e.g., airports, power plants), and environmental studies. Dr. Keeney has been a consultant for several organizations including Fair Isaac, Seagate Technology, American Express, British Columbia Hydro, Pacific Gas and Electric, Kaiser Permanente, GTE, Hunton & Williams, the Electric Power Research Institute, U.S. Department of Homeland Security, and U.S. Department of Energy. Address: Fuqua School of Business, Duke University, P.O. Box 90120, Durham, NC 27708-0120; keeney@duke.edu . L. Robin Keller (“ From the Editor… ”) is a professor of operations and decision technologies in the Merage School of Business at the University of California, Irvine. She received her Ph.D. and M.B.A. in management science and her B.A. in mathematics from UCLA. She has served as a program director for the Decision, Risk, and Management Science Program of the U.S. National Science Foundation (NSF) and is now on the Scientific Advisory Committee for the USC Homeland Security Center for Risk and Economic Analysis of Terrorist Events. Her research is on decision analysis and risk analysis for business and policy decisions and has been funded by NSF and the U.S. Environmental Protection Agency. Her research interests cover multiple attribute decision making, riskiness, fairness, probability judgments, ambiguity of probabilities or outcomes, risk analysis (for terrorism, environmental, health, and safety risks), time preferences, problem structuring, cross-cultural decisions, and medical decision making. She is currently Editor-in-Chief of Decision Analysis, published by the Institute for Operations Research and the Management Sciences (INFORMS). She is a Fellow of INFORMS and has held numerous roles in INFORMS, including board member and chair of the INFORMS Decision Analysis Society. She is a recipient of the George F. Kimball Medal from INFORMS. She has served as the decision analyst on three National Academy of Sciences committees. Address: Merage School of Business, University of California, Irvine, Irvine, CA 92697-3125; lrkeller@uci.edu . Alen Nosić (“ How Riskily Do I Invest? The Role of Risk Attitudes, Risk Perceptions, and Overconfidence ”) recently completed his Ph.D. at the University of Mannheim in the area of behavioral finance. In his current research he focuses on determinants of risk-taking behavior in investment decisions and on the question of which factors drive changes in risk-taking behavior over time. Address: Chair of Business Administration, University of Mannheim, L 5, 2, 68131 Mannheim, Germany; alennosic@yahoo.de . Lars Peter Østerdal (“ Cardinal Scales for Health Evaluation ”) is a professor in the Department of Economics, University of Copenhagen. He received a Ph.D. in Economics from the University of Copenhagen in 2004. His research interests include health economics, welfare economics, and game theory. His current research focuses on rationing methods and cost-sharing methods, pricing in networks, quality-adjusted life years (QALYs) models, stochastic dominance theory, and studies of childhood poverty in Mozambique and Vietnam. He teaches courses in health economics, game theory, and general microeconomics. Address: Department of Economics, University of Copenhagen, Øster Farimagsgade 5, Building 26, DK-1353 Copenhagen K, Denmark; lars.p.osterdal@econ.ku.dk . Bjørn Sandvik (“ Sensitivity Analysis of Risk Tolerance ”) is an associate professor of economics at the University of Bergen and holds a Ph.D. from the Norwegian School of Economics and Business Administration. He teaches finance and does research in finance and public economics. Address: Department of Economics, University of Bergen, Fosswinckelsgate 14, N-5007 Bergen, Norway; bjorn.sandvik@econ.uib.no . Lars Thorlund-Petersen (“ Sensitivity Analysis of Risk Tolerance ”) is the Sparebanken Nord-Norge Professor of Financial Economics at the Bodø Graduate School of Business, Norway. He teaches courses in decision analysis and game theory. His research interests include game theory and strategic behavior of agents in the presence of incentive systems determined, for example, by specific cost-sharing or rationing rules. He investigates decisions under uncertainty, with emphasis on risk preferences, utility functions, and stochastic dominance. He received his Ph.D. in mathematical economics from the University of Copenhagen, Denmark. Address: Bodø Graduate School of Business, Mørkvedtraakket, N-8049 Bodø, Norway; lars.thorlund-petersen@hibo.no . Martin Weber (“ How Riskily Do I Invest? The Role of Risk Attitudes, Risk Perceptions, and Overconfidence ”) holds a chair for Banking and Finance at the University of Mannheim. Born in 1952, he studied mathematics and business administration and received his Ph.D. as well as his Habilitation for Business Administration from the University of Aachen. He spent about three years as a visiting scholar at UCLA, the Wharton School, Stanford University, and the Fuqua School of Business at Duke University. His main interests lie in the area of banking, behavioral finance, and its psychological foundations. He is the author of numerous publications in these areas and coauthor of textbooks on decision analysis and banking. He served as director (1997–2002) and deputy director (2003–2008) for the Sonderforschungsbereich 504 of the German National Science Foundation (rationality, decision making, and economic modelling), and he serves on the editorial board of various national and international journals. Dr. Weber was dean of the Faculty for Business Administration, University of Mannheim from April 2004 to March 2006, is a member of the German Academy of Natural Scientists Leopoldina, and is a member of the Berlin-Brandenburg Academy of Sciences and Humanities. He was awarded an honorary doctoral degree by the University of Münster in June 2007. Address: Chair of Business Administration, University of Mannheim, L 5, 2, 68131 Mannheim, Germany; weber@bank.bwl.uni-mannheim.de .