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Value‐Added Service Strategies for Retailers Oriented to Uncertain Demand

ABSTRACTWhereas retailers pursue providing value‐added services (VAS) to capture additional markets and maximize profits, market demand uncertainty decreases retailers' incentives to provide VAS. Therefore, we analyze retailers' VAS provision strategies in the market demand uncertainty. We then investigate the VAS provision strategies and explore the impact of market demand uncertainty, competitive effects, and market loss effects on retailers' VAS provision strategies. We prove that when the market loss effect is high, the retailers provide VAS that even face lower consumer preferences. When the market loss effect is low, neither retailer offers VAS, even when consumer preferences are high. When the market loss effect and consumer preferences match each other, only one retailer offers VAS as an equilibrium strategy. The competition effect and market demand uncertainty exacerbate this result. Notably, the combination of VAS cost, competition effect, and market loss effect puts the retailer in a prisoner's dilemma under market demand uncertainty. Interestingly, the competition effect mitigates situations where retailers suffer from the prisoners' dilemma. Besides, the competition effect and market demand uncertainty exacerbate the difficulties of extracting optimal social welfare in different scenarios.

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Differential Game Analysis of Carbon Emission Reduction Effect and Price Strategy Considering Government Intervention and Manufacturer Competition

ABSTRACTGovernments and enterprises are paying more and more attention to carbon emissions. Considering the dynamic of carbon emissions reduction (CER) and the government intervention, this study discusses the optimal CER effort level, price, and government intervention intensity in a two‐echelon supply chain consisting of a government and two manufacturers. The two manufacturers have two competitive behaviors: Cournot and Stackelberg. Two differential game models are constructed for the two different behaviors, and the optimal decisions under the two models are obtained. The comparisons of these optimal solutions are analyzed, and the influence of some parameters on the optimal solution in the two models is investigated under two scenarios. Furthermore, the optimal government intervention intensity is obtained with the goal of maximizing government utility. The results show that the Stackelberg game allows manufacturers to achieve higher profits and CER but is disadvantageous to consumers, and the manufacturer as the leader has a first‐mover advantage. Fierce market competition leads to greater CER and profits, but higher prices reduce consumer surplus. Larger penalties can promote enterprises to reduce carbon emissions when carbon emissions are large. Compared with the Cournot behavior game, the Stackelberg allows manufacturers to obtain higher profits and CER, but the prices are higher that are detrimental for consumers. The fierce market competition is good for manufacturers, the environment, and the society, but it reduces the consumer surplus. The low CER efficiency causes high costs and reduces the manufacturer's motivation to CER, which harm the environment and reduce profits. The government intervention is negatively correlated with the intensity of market competition and the sensitivity of manufacturers to policies.

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