Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving the wheels of the community's economy, serving as a foundation for generating income for their livelihoods. However, many actors in the food MSME sector still face challenges due to their low ability to access marketing technology information. The aim of this study is to formulate improvements in the access to marketing technology information for food MSMEs. This research employs a quantitative descriptive method with Multidimensional Scaling on 58 food MSMEs in Singkawang City. The results indicate that the key attributes for enhancing access to marketing technology information are the content of marketing technology messages and the channels of marketing technology information.

Pepper farmers' income is often influenced by various factors, both socio-economic and production costs. The aim of this research is to analyze the correlation between farmers' socio-economic characteristics and production costs on pepper (Piper nigrum L) with farming income. The data analysis method used is Spearman Rank Correlation and descriptive data scaling techniques. The research findings show that, regarding farmers' socio-economic characteristics, the factor that has a strong relationship with pepper farming income is age, while education and experience have a moderate relationship. Land area and dependents, on the other hand, show a weak relationship. In terms of production costs, the factor that has a strong relationship is fertilizer expenses, the factor with a moderate relationship is chemicals, while labor, depreciation, and taxes do not show a significant relationship.

Replanting activities are one of the ways to maintain the productivity of oil palm plants. The large costs required in replanting indicate that financial planning is needed to ensure the implementation of replanting can be realized properly. This study aims to calculate the value of savings to prepare for the needs of oil palm replanting funds and provide recommendations for the implementation plan of long-term savings activities that can be carried out by oil palm farmers. This research method uses a quantitative-qualitative method. The key informants in this study were officers at KPKS Suka Makmur and employees at Bank Sumsel Babel. The informants were selected by purposive sampling by considering their expertise in oil palm replanting activities and long-term savings products. Based on the results of the research, it is known that the value of savings that must be prepared by farmers in one month is IDR 294,256.54 per hectare. Farmers can save their savings in two schemes, which are using an institutional account or a personal account. It is expected that farmers can prepare replanting funds through regular monthly savings through long-term savings in the name of an institution or group. In addition, there is a need for socialization and discussion by cooperatives or farmer groups to their members regarding the future financial plans of oil palm farming so that farmers can properly prepare for the needs of oil palm replanting funds

The smallholder palm oil plantations in the Mayasopa Subdistrict, Singkawang City, West Kalimantan, have an average productivity of around 1.25 tons per hectare per year. Despite this, the palm oil plantation areas in this subdistrict have seen significant growth, reaching 668 hectares, which accounts for approximately 50% of all palm oil plantations in East Singkawang District. Given this trend, it is imperative to enhance the economic well-being of palm oil farmers by introducing alternative technologies that would not only increase food security and farmer income but also contribute to environmental preservation through the adoption of intercropping patterns. This study is focused on analyzing the financial viability of various intercropping plants. The research methodology involved a descriptive survey among 34 farmers who have implemented different intercropping plants. The financial feasibility of each intercropping plant variant was evaluated using the B/C ratio and farming income as critical measures. The findings indicate that in sequence, chilies, taro, and corn meet the criteria for financial viability in intercropping implementation. Based on these results, it is recommended that palm oil farmers consider introducing intercropping on their plantations, with a particular emphasis on cultivating chilies, which has been identified as the most financially viable option, to enhance their economic prospects.

The implementation of cultivation paddy technology is important to be carried out on food crop commodities to support food availability in Indonesia. This study has purpose to analyze the adoption rate of rice cultivation technology and its productivity in rainfed and tidal land, and to analyze the comparison of rice farming productivity in rainfed and tidal land. This research is located in Lubuk Seberuk Village, Ogan Komering Ilir Regency for the typology of rainfed land and Upang Jaya Village, Banyuasin Regency for the typology of tidal land. The research method used in this study is a survey method and a sample drawing method using a stratified random sample with a total of 90 respondents. The data used in this study are primary and secondary data. The results show that there is a significant difference between the productivity of the two typologies of rain-fed land and tidal land. The T-test analysis showed that there was a significant difference between productivity in rainfed land and tidal.

Business competition is one of the main threats faced by swiftlet nest entrepreneurs, necessitating the implementation of appropriate strategies to enhance competitiveness. This study aims to design strategies for the development of swiftlet nest businesses. Qualitative and quantitative descriptive analysis methods were employed to describe the internal and external conditions of the swiftlet nest business, while SWOT analysis was used to formulate alternative strategies for its development. The results of the study indicate that the strategies that can be implemented by swiftlet nest entrepreneurs align with a strength-opportunity approach, involving the following steps: (1) Utilizing modern technology to advance and develop the business both offline and online, thereby creating effective marketing channels; (2) Selecting strategic business locations to ensure the comfort and habitation of swiftlets, resulting in higher-quality and more beneficial nests; and (3) Optimizing the use of capital, which plays a critical role in maintaining the financial stability of swiftlet nest entrepreneurs.

Papaya agribusiness in Boyolali Regency has yet to develop optimally, focusing primarily on production, while the agroindustry (processing) aspect remains underdeveloped. The aim of this research is to formulate a strategy for the development of the papaya agroindustry. This study employs a descriptive qualitative and quantitative approach using a case study method, with data collection techniques including document review, observation, interviews, and focus group discussions (FGD) involving stakeholders at the district level. The collected data were analyzed using SWOT analysis. The research findings indicate that an aggressive agroindustry development strategy is essential. This strategy is highly beneficial as it leverages the strengths and opportunities available to support business growth. Key strategies to be implemented include scaling up the papaya agroindustry, diversifying products, enhancing entrepreneurial mindset and skills, and conducting intensive marketing of quality products by utilizing stakeholder networks. Furthermore, collaboration with modern retailers such as Alfamart, Indomart, Mitra Supermarkets, and Luwes in the Solo Raya area, as well as with the Boyolali Regency Local Brand Forum (FBL), is crucial. Additionally, partnerships with papaya processing technology service providers, such as LPK, the Industry and Trade Service, the MSME and Cooperative Service, relevant Ministries, and Universities, are recommended to support the development of the sector.

Dodol is a typical food in Indonesia. dodol is a food product that is included in the semi-wet snack category. Each region in Indonesia has its own lunkhead characteristics. To improve sales volume and market reach, a study on the marketing channel analysis of dodol is necessary. The purpose of this research was to identify the marketing channel pattern of Si-Jank pineapple dodol at UKM Mawar Merah. The approach used in this research is descriptive quantitative and sampling by interview and analysis using margin share. The results of this study indicate: 1) The marketing channel pattern of Si-Jank pineapple dodol is twofold, namely: a) Marketing channel I (producer-consumer) and b) Marketing channel II (producer-retailer-consumer). 2) Marketing efficiency of Si-Jank pineapple dodol in UKM Mawar Merah in marketing channels I and II is already efficient, because it has a marketing efficiency value of less than 50%. UKM Mawar Merah prefer marketing channel II because the marketer's location for selling Si-Jank pineapple dodol is in the capital city of Sambas Regency, namely Sambas City, which is easily visited by consumers both from Sambas City and consumers from outside Sambas City

This research is motivated by the phenomenon of the high interest of generation Z in Bima Regency in choosing to work in the agricultural sector. This research aims to analyze the influence of various factors, such as family economic conditions, environment, personality, motivation, and farming experience, on Generation Z's interest in choosing to work in the agricultural sector in the Bima Regency area. The type of research used is quantitative-descriptive. The population is generation Z, aged 15–24 years, who work as farmers or in the agricultural sector in six sub-districts in Bima Regency, namely Lambu, Monta, Wera, Langgudu, Belo, and Sape, with a total sample of 322 respondents. Primary data collection was carried out through interviews, observation, and documentation using questionnaire instruments and Google Forms. The data analysis was carried out using the multiple linear regression method. The results of the analysis show that partially family economic factors, environment, personality, motivation, and farming experience have a positive and significant effect on generation Z's interest in working in the agricultural sector in Bima Regency. Meanwhile, simultaneously, family economic variables, environment, personality, motivation, and farming experience have a positive and significant effect on generation Z's interest in working in the agricultural sector in Bima Regency.

Malang City is known as a tourist and student city that experiences population growth every year causing crowdedness phenomenon in several destinations, one of which is at Mie Gacoan restaurant. Crowdedness is a part of environmental psychology that can influence customers to buy and visit the restaurant in the future. Brand experience is another component that can influence customer loyalty in the long term, because loyalty is often considered a behavior that is reflected by customers and is considered a form of a way to maintain the existence of a restaurant and achieve a competitive advantage. This research aims to find out how crowding and brand experience influence brand image to increase customer loyalty through word of mouth. The respondents for this research were 250 people using purposive sampling and using a questionnaire. The method used is partial least squares – structural equation modeling (PLS-SEM). The results show that crowding has a positive and significant effect on brand image, brand experience has a positive and significant effect on brand image and word of mouth, brand image has a positive and significant effect on word of mouth, and word of mouth has a positive and significant effect on customer loyalty.