- Research Article
- 10.23917/dayasaing.v26i2.6996
- Dec 31, 2024
- Jurnal Manajemen Dayasaing
- Deo Viandra Agustinus + 1 more
Industri food and beverage yang bertumbuh sangat pesat adalah coffee shop. Persaingan bisnis ini sangat ketat sehingga perusahaan perlu menciptakan produk-produk yang mengikuti selera konsumen. Coffee Shop yang dimaksud adalah BeliKopi. Penelitian ini memikiki tujuan guna menguji pengaruh customer experiences, brand trust terhadap repurchase intention melalui sales promotions sebagai variabel moderasi pada Belikopi di Kota Semarang (Semarang Tengah). Metode yang digunakan pada penelitian ini yakni purpose sampling menggunakan 103 responden memakai penyebaran kuesioner dengan google from. Dengan proses analisis data menggunakan SmartPLS versi 4. Hasil temuan mengungkapkan yakni customer experiences dan brand trust berpengaruh secara positif signifikan pada repurchase intention, sedangkan customer experience dan brand trust tidak berpengaruh secara positif signifikan pada repurchase intention dimoderasi oleh sales promotion pada Belikopi di Kota Semarang (Semarang Tengah).
- Research Article
- 10.23917/dayasaing.v26i2.7162
- Dec 31, 2024
- Jurnal Manajemen Dayasaing
- Nenden Nur Annisa + 2 more
Employees are one of the important elements in achieving company goals, therefore, employees as an important source in the success of a company should be considered, especially regarding their satisfaction at work or what is commonly known as job satisfaction. The objectives of this study are (1) Testing the effect of work-family conflict on job satisfaction in employees (2) Testing the effect of work-family conflict on job stress in employees. (3) Testing the effect of job stress on job satisfaction in employees. (4) Testing job stress in mediating the effect of work- family conflict on job satisfaction in employees. The population in this study were 119 employees. Sampling using purposive sampling method using criteria in the study amounted to 80 people. The data collection instrument uses a questionnaire with a Likert scale, each of which has been tested and has met the validity and reliability requirements. Data analysis using SmartPLS 3.0 tools. The results of this study indicate that (1) Work-family conflict has a negative and significant effect on job satisfaction in employees. (2) Work-family conflict has a positive and significant effect on job stress in employees. (3) Job stress has a negative and significant effect on job satisfaction in employees (4) Job stress mediates the effect of workfamily conflict on job satisfaction in employees.
- Research Article
- 10.23917/dayasaing.v26i2.6756
- Dec 31, 2024
- Jurnal Manajemen Dayasaing
- Muzakar Isa + 2 more
Penelitian ini bertujuan untuk identifikasi dan analisis peran rumah sakit dan stakeholders lainnya dalam pengurangan risiko bencana erupsi gunung merapi di Kabupaten Boyolali, Indonesia. Penelitian ini menggunakan pendekatan kualitatif dalam menganalisis 16 stakeholders yang terlibat dalam pengurangan risiko erupsi gunung merapi. Penelitian ini menggunakan data primer yang diperoleh secara langsung dari para stakeholders. Pengumpulan data menggunakan indepth interview untuk memperoleh data tentang jenis dan peran stakeholders pada pelaksanaan manajemen bencana. Analisis data menggunakan pendekatan analisis stakeholders dengan bantuan program MACTOR. Hasil analisis menjelaskan pengurangan risiko erupsi gunung merapi di Kabupaten Boyolali melibatkan 16 stakehorder yang saling berinteraksi dalam mengurangi risiko erupsi gunung merapi. Masing masing stakeholder memiliki kepentingan dan pengaruh yang beda beda pada keterlibatannya dalam manajemen bencana. Keterlibatan stakeholder dikelompokkan dalam 7 kepentingan atau tujuan, yaitu menjalankan tupoksi, memperoleh uang atau pendapatan, mencari jaringan dan teman, mengurangi korban fisik dan mental, mencari hiburan, dan misi sosial. Tupoksi merupakan kepentingan yang paling banyak dan paling tinggi, diiikuti oleh misi social dan mengurangi korban fisik dan mental. Forum Pengurangan risiko Bencana (FPRB), Badan Penanggulangan Bencana (BPBD), Komunitas Relawan dan RS Swasta memiliki peranan yang sangat besar dalam meningkatkan pengurangan risiko erupsi gunung merapi Di Kabupaten Boyolali. Keempat stakeholder ini menunjukkan konvergensi yang sangat kuat dalam meningkatkan mengurangi risiko bencana. Kedekatan kepentingan dan tujuan dalam mengurangi risiko menjadi modal penting terjadinya konvergensi yang kuat, yaitu misi sosial, menjalankan tupoksi dan mengurangi risiko korban. Hal ini memudahkan aliran informasi dan keberlanjutan mitigasi risiko bencana di Kabupaten Boyolali.
- Research Article
- 10.23917/dayasaing.v26i2.6965
- Dec 31, 2024
- Jurnal Manajemen Dayasaing
- Sifa Zhahrotul Atikah Atikah + 2 more
ABSTRACTThis research aims to explore information regarding the role of marketing strategies in dealing with problems at Angkringan Cak Gembel, namely the rise and fall of the number of visitors, which sometimes fluctuates and sometimes decreases. Descriptive qualitative is the method used in research that focuses on interview data, observation, documentation, and questionnaires as primary data and literature studies as secondary data. Angkringan owner Cak Gembel and three employees as research subjects and ten consumers. The questionnaire sample was determined randomly at Angkringan Cak Gembel. SWOT, IFAS, and EFAS analyses produce a deep understanding of the condition of Angkringan Cak Gembel. The findings show that Angkringan Cak Gembel has powerful opportunities, strengthened by opportunities, and the value of strengths far exceeds the value of identified threats and weaknesses. This research not only provides detailed insight into the Angkringan Cak Gembel opportunity but also highlights potential strategies that can be used to increase marketing competitiveness in a broader scope. Thus, research was carried out to determine marketing strategies and consumer buying interest, which could have a positive impact on sales growth. Keywords: Angkringan; SWOT Analysis; Marketing Mix; Marketing Strategy
- Research Article
- 10.23917/dayasaing.v26i2.7048
- Dec 31, 2024
- Jurnal Manajemen Dayasaing
- Oliandes Sondakh + 2 more
Medicine inventory management is very important in hospital operations, especially in efforts to reduce costs and ensure the availability of medications for patients. Rumah Sakit X Manado, as a Type B private hospital, adopts an Enterprise Resource Planning (ERP) system to optimize inventory planning and reduce the Days of Inventory (DOI). This research aims to analyze the application of the Minimum-Maximum Stock Level (MMSL) method in the regular drug ordering process, as well as the role of ERP in supporting drug demand projections, which impact DOI reduction. Data was collected through preliminary surveys, interviews, and analysis of drug use trends from January to September 2024. The research results showed that implementing ERP and data-based order planning reduced DOI from 19.54 days in July 2024 to 18.59 days in September 2024. Although this figure has decreased, it still has not reached the DOI target set at 16 days. Therefore, efforts are needed to increase the accuracy of demand forecasting and optimize the MMSL system to achieve better efficiency.
- Research Article
- 10.23917/dayasaing.v26i1.6386
- Jun 22, 2024
- Jurnal Manajemen Dayasaing
- Eko Pujiatmoko + 3 more
This research aims to explain the accountability of the management of the PKU Muhammadiyah Sukoharjo hospital from five aspects, namely legal and honesty aspects, process aspects, program aspects, policy aspects and financial aspects. This research uses a qualitative method from a phenomenological perspective. The data collection technique used was triangulation using in-depth interviews, observation and documentation. Data analysis was carried out in three stages, namely data reduction, data presentation, and drawing conclusions. The results of this research show that hospital management accountability. PKU Muhammadiyah Sukoharjo seen from the first five aspects, legal and honesty aspects states that there is no KKN at the employee, nurse and staff selection stage and carries out tasks in accordance with the established SOP. Second, aspects of the hospital program. PKU Muhammadiyah Sukoharjo provides training programs and workshops for doctors, nurses and other employees. The three aspects of the process indicate that the main tasks and functions have been carried out well, marked by appropriate service times according to procedures and affordable costs. Fourth, the policy aspect, policies made by the director such as costs, quality, SOPs that must be fulfilled. Fifth, financial accountability, there is no transparency regarding hospital financial reports. PKU Muhammadiyah Sukoharjo towards the community, apart from that there were no reports of hospital activity. PKU Muhammadiyah Sukoharjo therefore does not comply with the rules of PSAK No. 45 concerning financial reporting of non-profit organizations.
- Research Article
- 10.23917/dayasaing.v26i1.6203
- Jun 1, 2024
- Jurnal Manajemen Dayasaing
- Fitri Yutika
The adaptability of SMEs to new technologies is essential for their success in an increasingly competitive market environment. Leveraging digital technology to improve business performance requires strong digital capabilities. Effective knowledge management allows SMEs to enhance their digital capabilities, which not only boosts operational efficiency but also fosters market-relevant innovation. This study explores the role of Knowledge Management in fostering Digital Capability and promoting Digital Innovation among Small and Medium-sized Enterprises in West Kalimantan. Using Structural Equation Modeling, data were collected from 102 SMEs through questionnaires. The findings reveal that Knowledge Management significantly influences Digital Capability and Digital Innovation, with path coefficients of 0.932 and 0.949 and t-statistics of 88.110 and 165.798, respectively. This demonstrates that effective knowledge management can markedly enhance digital capabilities and innovation in SMEs, thereby improving their performance. The study offers valuable insights for policymakers and business leaders. By demonstrating the critical role of Knowledge Management in driving digital transformation, the research provides actionable recommendations for SMEs to invest in Knowledge Management Systems and practices, thereby improving operational efficiency, competitiveness, and adaptability to market changes.
- Research Article
- 10.23917/dayasaing.v26i1.4807
- Jun 1, 2024
- Jurnal Manajemen Dayasaing
- Raisa Monica Putri + 2 more
Perkembangan teknologi di Indonesia telah terjadi peningkatan yang signifikan dalam akses internet, Teknologi dan kecanggihan internet saat ini benar-benar membantu manusia dalam memenuhi kebutuhannya. Sehingga, memicu Industri e-commerce tumbuh pesat di Indonesia, dengan sejumlah besar platform e-commerce yang mendominasi pasar, seperti Tokopedia, Shopee, dan Bukalapak. Pada Tahun 2021 Bank Indonesia mencatat ada 31 juta orang yang berbelanja online. Dengan tingginya minat berbelanja Konsumen Gen Z pada e-commerce Tokopedia, maka pebisnis e-commerce lainnya harus memperhatikan kualitas layanan pemasaran yang baik agar konsumen memiliki e-trust serta menjadi pelanggan yang loyal di e-commercenya. Perumusan masalah dalam penelitian ini adalah sejauh mana pengaruh E-trust yang terdiri dari Ability, Benevolence, Integrity dan E-service quality yang terdiri dari Efficiency, Fulfillment, System Availability, Privacy terhadap kepuasan dan loyalitas konsumen Gen Z pada e-commerce Tokopedia di Indonesia. Tujuan dari penelitian ini untuk mengetahui dan menganalisis konsumen Gen Z dan mengetahui variabel yang dominan mempengaruhi kepuasan dan loyalitas Konsumen Gen Z pada Tokopedia di Indonesia. Teori yang digunakan adalah Manajemen Pemasaran mengenai Loyalitas Konsumen. Pendekatan dalam penelitian ini adalah e-questioner dan wawancara. Jenis penelitian ini adalah deskriptif kuantitatif, sifat penelitian adalah ingin memperoleh gambaran tentang suatu keadaan dan persoalan serta menginterpretasikan. Populasi dalam penelitian ini adalah pelanggan yang terdaftar di Tokopedia dan fokus pada transaksi fashion yang jumlahnya tidak diketahui, ukuran sampel penelitian ini sebanyak 312 responden. Pengujian hipotesis menggunakan analisis Structural Equation Modelling (SEM). Dalam penelitian ini terdapat delapan hipotesis yang telah diuji melalui analisis SEM dengan tingkat signifikansi 5% sehingga menghasilkan Critical Ratio (CR) 1,96. Hasil penelitian menunjukkan bahwa kepercayaan elektronik dan kualitas layanan elektronik memiliki pengaruh langsung dan pengaruh tidak langsung. Untuk pengaruh langsung variabel yang memiliki pengaruh paling besar terhadap variabel kepuasan elektronik adalah kualitas layanan elektronik dengan kontribusi sebesar 53.6%, sedangkan variabel loyalitas yang mempunyai pengaruh langsung adalah variabel kepuasan elektronik dengan kontribusi 38.2%. Untuk pengaruh tidak langsung variabel yang memiliki pengaruh paling besar terhadap variabel loyalitas adalah kualitas layanan dengan kontribusi sebesar 20.4%. Berdasarkan hasil penelitian dapat disimpulkan bahwa untuk membentuk loyalitas pelanggan hanya dapat dilakukan apabila konsumen Gen Z mendapat kepuasan terhadap kualitas layanan untuk bertransaksi pada e-commerce.
- Research Article
- 10.23917/dayasaing.v26i1.2518
- Jun 1, 2024
- Jurnal Manajemen Dayasaing
- Ani Setyowati + 1 more
Organizational success cannot be separated from the work culture that develops in the organization. Clan culture is a culture that thrives in a work environment with a communicative and collaborative emphasis. Clan culture prioritizes deliberation for consensus because it prioritizes communication with family closeness or people who are closer. However, not all Clan cultures can be applied in all organizations such as in companies that are on an international scale. Because international-level companies prioritize the nature of professionalism and expertise in their field. The focus of the research was carried out in organizations engaged in electricity services in Central Java. The research method uses the phenomenological method. To obtain research results, researchers dig up information through interviews and observations at research locations. The interviews were conducted using a semi-structured method and succeeded in interviewing a number of 8 informants in several regional offices in Central Java. The results of the study show that the organizational character of the Clan culture approach reflects organizational members who are innovative, collaborative, and close in terms of communication so as to be able to support the creation of organizational goals.
- Research Article
- 10.23917/dayasaing.v26i1.6214
- Jun 1, 2024
- Jurnal Manajemen Dayasaing
- Fajar Rezeki Ananda Lubis
The quality of education is significantly impacted when a professor needs to do better in carrying out his obligations. Reviewing whether organizational commitment and competence affect lecturer performance is therefore crucial. This study was carried out in the Asahan Regency at multiple universities. There were 230 participants in the study's sample. The study's findings demonstrate that organizational commitment significantly and favorably affects the performance of lecturers in higher education in the Asahan Regency. Their dedication and competence positively and significantly impact the performance of lecturers in higher education at Asahan Regency. Organizational commitment has a favorable and significant moderating effect on lecturer performance regarding job satisfaction. The influence of competency on lecturers is positively and strongly moderated by job satisfaction.