Research Aims: This study aims to analyze the implementation of influencer marketing in increasing the brand awareness of Glxssy Beaute. Design/methodology/approach: This study adopts a qualitative descriptive approach, utilizing data collection methods such as semi-structured interviews, non-participant observation, and secondary document analysis. The informants consist of the CEO and Founder of Glxssy Beaute, a Digital Marketing Strategist from a marketing agency, two Glxssy Beaute consumers, and two prospective consumers from the target market. Research Findings: The findings indicate that influencer marketing implemented by Glxssy Beaute plays an important role in increasing brand awareness through various campaign stages. Glxssy Beaute optimizes storytelling in influencer marketing by giving influencers the freedom to create authentic content. Overall, the strategy implemented is quite effective; however, improvements are still needed in content quality management to enhance Glxssy Beaute's competitiveness. Theoretical Contribution/Originality: This study contributes theoretically by analyzing the application of The Four-Step Influencer Marketing Framework in the local beauty industry, particularly in building brand awareness. The study emphasizes the significance of storytelling in influencer marketing and how authentic content influences audience engagement. Furthermore, it highlights the importance of managing content quality effectively to enhance the success of influencer marketing campaigns. Keywords: Influencer Marketing, Brand Awareness, Local Beauty Industry

Research Aims: This study's goal is to examine how leadership and communication styles affect worker performance, using motivation as a mediating factor. Design/methodology/approach: This study was conducted on a population with 57 employees, data was used and then collected through a distributed questionnaire. Structural Equation Modelling-Partial Least Square (SEM-PLS Version 4.1) is the analysis method used in this study. The purpose of this study is to examine the mediation link between employee performance, motivation, leadership style, and communication. Research Findings: the findings of this study show that Leadership Style has no significant effect on Employee performance, and Leadership Style has a significant effect on motivation, and communication on employee performance has a non-significant positive effect, meaning that there is still a lack of communication in organizationalization on motivation, and motivation shows that there is a significant effect on employee performance. Furthermore, for the leadership style on employee performance with motivation as mediation, the results show that motivation significantly and can optimize the leadership style on employee performance, for the communication variable, the results show that motivation has a significant effect and can optimize communication on employee performance. This is because motivation has an important role in motivating employees to be able to work even harder. Theoretical Contribution/Originality: This study can provide empirical evidence about the role of motivation mediation in the relationship between leadership style and employee performance. This means that the organization needs to increase the commitment of employees who work and the motivation of employees to improve the performance of their employees. Keywords: Communication, Leadership Style, Employee Performance, Motivation

Research Aims: The purpose is to select the authority owner of rig-owned transportation management in Pertamina Hulu Rokan Zona 4 Design/methodology/approach: The research combines qualitative and quantitative method. Qualitative method utilizes value-focused thinking (VFT) to generate or clarify values, alternatives and objectives while qualitative method utilizes analytical hierarchy process (AHP) to quantify and prioritize criteria and alternatives. Research Findings: This research shown that both methods work well sequentially in the process of multi criteria decision making (MCDM). The initial criteria and alternative can be enriched through the usage of VFT from the interview with the expert where additional sub-criteria and alternative appear. AHP is then used to prioritize the result from VFT with several stages of computation used for AHP analysis. The result for criteria and sub-criteria shown that the most important criteria is benefit, followed by cost and risk. Rig-owned performance is most important followed by expertise, synergy and time to implement in benefit sub-criteria. Operational cost is more important than project cost in cost sub-criteria. Operational risk is more important than social risk in risk sub-criteria. Finally, the selected authority owner is creating new function called operation support compared to another alternative, SCM-RAM (existing system) and Well Intervention (self-manage). Theoretical Contribution/Originality: This research offers new insight to create a structured way to construct a decision-making process by utilizing MCDM, VFT and AHP where the alternative is flexible and not pre-determined. VFT can be a tool to re-evaluate and generate criteria, objective and alternative. Keywords: Analytical hierarchy process, decision making, transportation management, value-focused thinking.

Research Aims: This study examines the effect of work motivation and physical work environment on employee performance with organizational citizenship behavior as an intervening variable. Design/methodology/approach: This research uses an explanatory approach with the object of consumer cooperative employees in Malang City. Data collection was done by distributing 210 questionnaires via google form. The data analysis method used is path analysis and sobel test. Research Findings: 1) Work motivation has a positive effect on employee performance. 2) The physical work environment has a positive effect on employee performance. 3) Work motivation has a positive effect on organizational citizenship behavior. 4) Physical work environment has a positive effect on organizational citizenship behavior. 5) organizational citizenship behavior has a positive effect on employee performance. 6) mediation of organizational citizenship behavior increases the positive effect of work motivation on employee performance. 7) mediation of organizational citizenship behavior increases the positive effect of the physical work environment on employee performance. Theoretical Contribution/Originality: This study contributes to how work motivation and physical work environment affect employee performance by emphasizing the role of organizational citizenship behavior as a mediating variable in improving employee performance in consumer cooperatives in Malang city. Keywords: Work Motivation, Physical Work Environment, Organizational Citizenship Behavior, Employee Performance, Consumer Cooperatives

This paper analyses the separate and joint impacts of government spending on economic and social infrastructure, corruption control, regulatory quality, rule of law, political stability, and investment freedom on economic growth. Thirty-six observations from 1989 to 2024 are used, which are taken from the different reports of the IMF, World Bank, World Financial Report, and Heritage Index. According to positivist philosophy and deductive reasoning, causal-correlational research uses the fully modified least square method to estimate long-run effects. A long-run cointegration exists among economic growth and development expenditure in social and economic infrastructure, corruption control, political stability, investment, monetary freedom, and regulatory quality. Spending on social and economic infrastructure positively affects Nepal's economic growth. A rise in a unit's social and economic infrastructure expenditure increases Nepal's growth rate by 0.222 and 1.349 units, respectively. Social infrastructure is more growth-promoting than economic infrastructure. Control of corruption, investment freedom, and regulatory quality have no long-term impacts on growth. The rule of law adversely affects economic growth. The volatility of GDP growth is approximately 92 percent dependent on infrastructural investment, political stability, anti-corruption, and monetary freedom. Nepal's economic development depends on investment in social infrastructure, political stability, better governance, and re-examining legal frameworks for sustainable development.

Research Aims: This study aims to analyze the influence of Green Supply Chain Management (GSCM) and the internal environment on Sustainability Competitive Advantage (SCA) in oil and gas companies in Kalimantan Design/methodology/approach: The research uses the Bootstrapping method with SmartPLS to analyze the influence of GSCM and internal environmental factors on SCA. Data were collected from oil and gas companies in Kalimantan, and the relationships between the variables were tested using structural equation modeling Research Findings: The results show that GSCM significantly influences SCA, both directly and indirectly through internal environmental mediation. GSCM practices, including environmentally friendly procurement, production, distribution, and waste management, contribute to improving internal environmental quality and enhancing sustainable competitiveness. The internal environment, characterized by a flexible work structure, a sustainability-supporting business strategy, and an environmentally proactive organizational culture, strengthens SCA Theoretical Contribution/Originality: This study provides new insights into how GSCM and a supportive internal environment can contribute to SCA in the oil and gas industry. It highlights the importance of integrating environmental practices within both operational strategies and organizational culture to boost sustainable competitive advantage Keywords: Green Supply Chain Management, internal environment, sustainability, competitive advantage, oil and gas, Kalimantan.

Research Aims: This study aims to analyze the integration cycle of rice straw waste into the production process of straw mushroom cultivation, with a focus on developing a Circular Economy (CE)-based business model. Oemah Jamur was chosen as a case study to demonstrate the application of sustainability concepts at the MSME (Micro, Small, and Medium Enterprises) scale. Design/methodology/approach: This research employs an exploratory case study method with a qualitative approach. Primary data is collected through direct visits and semi-structured interviews with the founders, employees, and local rice farmers. Data analysis utilizes the source triangulation technique to ensure the accuracy of the information. The business model is analyzed using a modified Social Business Model Canvas framework. Research Findings: Oemah Jamur implements the principles of the CE through a closed business model that transforms rice straw waste into straw mushroom growing media, which is later converted into organic fertilizer to be returned to farmers. This model creates added value from economic, environmental, and social aspects. With a production capacity of 1,500 kg of rice straw per month, the business produces around 400 kg of straw mushrooms while reducing agricultural waste and providing additional income for local farmers. Theoretical Contribution/Originality: This research provides new insights into the application of CE principles at the MSMEs in Indonesia’s agricultural sector, which is still quite limited. The main contribution of this study is the introduction of an innovative agricultural waste management model that is locally relevant and based on CE principles.Keywords: circular economy (CE) , sustainable business model, rice straw waste, straw mushroom cultivation, MSMEs, added value.

Research Aim :. The aim of this study was to identify the influence of social media marketing activities, commitment and trust on purchase intention. Purchase Intention is an action taken by consumers before making a decision to purchase a product. Design/Methodology/approach : The data analysis method in this study used the Structural Equation Modeling (SEM) method using SmartPLS. The sample of this study was selected using the purposive sampling method with the sample criteria being consumers over 20 years old who often buy vitamin C products for themselves and their families. consisting of 27 statements distributed to 170 respondents sent via Google Form. Research finding : Some of the findings in this study are that Social Media Marketing Activities have an effect on Commitment, Trust and Purchase Intention. Commitment and Trust have an effect on Purchase Intention, Social Media Marketing Activities allow companies to establish closer relationships with consumers by conveying information quickly. Theoretical Contribution/Originality: This study is expected to provide insight to business actors that using Social media marketing activities in the digital era is an effective promotional place for companies through content about product information, so that more consumers can interact and encourage purchase intention. Keywords: Social Media Marketing Activities, Commitment, Trust, Purchase Intention

Research Aims: This study aims to analyse the influence of intellectual capital and innovation capability on business performance in the leather MSME sector in Garut Regency, with entrepreneurial orientation as a mediating variable. Design/methodology/approach: The study applied a quantitative approach through survey techniques. A total of 106 MSME respondents were selected using purposive sampling. Data were collected from leather MSME owners and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. This analysis was employed to examine the relationships among intellectual capital, innovation capacity, entrepreneurial orientation, and business performance. Research Findings: The results indicated that intellectual capital and innovation capability significantly influenced entrepreneurial orientation. Furthermore, intellectual capital and entrepreneurial orientation positively affected business performance, whereas innovation capability did not directly impact business performance. Additionally, entrepreneurial orientation did not mediate the relationship between intellectual capital and business performance, but successfully mediated the relationship between innovation capability and business performance. Theoretical Contribution/Originality: This study contributed to the literature by integrating intellectual capital and innovation capability as key determinants of MSME business performance, particularly in the leather industry. The findings provided empirical evidence supporting the importance of entrepreneurial orientation in enhancing the adaptability and sustainability of MSMEs in dynamic market environments. This study offers originality by focusing on leather MSMEs in Garut Regency an underexplored yet high-potential sector, thereby filling a research gap and offering contextual insights for similar traditional industries in emerging economies. Keywords: Business Performance, Intellectual Capital, Innovation Capability, Entrepreneurial Orientation, Leather MSMEs

Research Aims: This study aims to analyze Effect of E-Banking Service on Financial Performance of Commercial Banks: A Case of Selected Private Commercial Banks in Ethiopia. The study investigates ATM, POS, IB, DC and MB banking service as independent variables to look at their effect on ROA and ROE as dependent variable measurements. Design/methodology/approach: The study collected a panel data from six private commercial banks such as Awash Bank S.C., Bank of Abyssinia, Dashen Bank, Cooperative Bank of Oromia, United Bank, and Zemen Bank S.C from 2018 to 2023 using purposive sampling. It employed a quantitative research approach combined with descriptive and explanatory research design. The panel data was analyzed using both fixed and random effect regression models with E-Views version 13 software. Research Findings: The study result revealed that the number of POS terminals negatively and significantly affects both ROA and ROE financial performance proxies, while ATMs, debit cards, and Internet banking positively and significantly impact both ROA and ROE, but mobile banking positively affects ROA; however, it negatively and significantly affects ROE. Theoretical Contribution/Originality: The study provides evidence of contradictory results regarding mobile and POS terminals to earlier research and contributes new insights specific to the Ethiopian banking context and it also contributes to the broader discourse on the role of technology in enhancing financial performance in emerging markets. Keywords: E-banking, Private Banks, ROA, ROE, Ethiopia.