This study examines the comparative influence of empowerment leadership and transformational leadership behaviours on employees' psychological well-being (PWB) while considering the mediating effect of perceived organisational support. A simple random samplingtechnique was employed to gather 394 responses from the staff of Tanzanian public higher learning institutions (HLIs). The collected data was analysed using partial least squares structural equation modeling. The results indicate that empowerment and transformational leadership behaviours positively and significantly improve PWB, with perceived organizational support serving as a partial mediator. To enhance PWB, HLIs should support empowerment and transformational leadership behaviours by inspiring and motivating employees and giving them authority in decision-making. Furthermore, HLIs should enhance perceived organisational support by implementing clear rules and procedures as well as demonstrating employee value and appreciation. This study uniquely examines the effects of empowerment and transformational leadership behaviours in relation to PWB. In particular, the study identifies perceived organisational support as a mediator variable in this model, a dimension notthoroughly investigated in prior research.

Grounded in the Technology Acceptance Model, Flow Theory, and Diffusion of Innovation, this paper explores the psychological indicators of Augmented Reality (AR)-enabled e-commerce adoption among Gen Z in India. It studies the direct effects of trust, compatibility, enjoyment, usefulness, ease of use, and AR perception on the intention to use such a platform. Additionally, we identify each variable's normalized relative relevance and the essential factors driving adoption. Criterion-based purposive sampling was employed to collect data from Gen Z e-commerce users across India. 658 usable responses were collected over three months. The dataset was analyzed using Partial Least Squares Structural Equation Modelling, Artificial Neural Networks, and Necessary Condition Analysis. The analysis revealed that enjoyment and compatibility are the strongest predictors of AR adoption, ranked first and second, respectively, and are a must-have with a medium effect size. Following that, ease of use and AR perception establish a significant relationship and are found to be moderately necessary. Remarkably, while trust and usefulness are statistically significant, they rank the lowest, indicating that they are foundational but not top predictors. Previous research focused on features specific to AR instead of fully grasping genuine user interaction. This research closes a significant gap in the academic discourse by providing a model for AR adoption in a developing market with factors that account for users' interaction with AR features. Investing in gamified, high-quality, and realistic AR experiences and alignment to users' lifestyles can drive adoption, leading to customer retention and loyalty.

Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of convenience sampling, providing practical examples, outlining its key strengths and limitations, and presenting structured, step-by-step guidelines to support the rigorous application and reporting of convenience sampling in quantitative research. The goal is not to promote this method over probability sampling but to equip researchers, especially those with limited resources or access, with practical tools to enhance the quality and credibility of their research projects.

Drawing on the Resource-Based View and the Dynamic Capabilities Theory, this study aims to investigate the effect of entrepreneurial orientation on small and medium-sized enterprises (SME) performance. Additionally, it examines the mediating role of market orientation and learning orientation in the relationship between entrepreneurial orientation and SME performance. Finally, the study explores the sequential mediation effect of market orientation and learning orientation between entrepreneurial orientation and SME performance to understand how the joint mobilization of these strategic resources transforms entrepreneurial actions into superior organizational performance. This study adopts a quantitative approach, using convenience-based non-probability sampling to collect data from 113 managers of Moroccan SMEs operating across various sectors. The collected data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results indicate that entrepreneurial orientation has a positive and significant direct effect on the performance of Moroccan SMEs. Furthermore, market orientation partially mediates the relationship between entrepreneurial orientation and SME performance. However, the mediating effect of learning orientation was found to be non-significant in the link between entrepreneurial orientation and SME performance. Finally, the study found the existence of a sequential mediation effect exerted by market orientation and learning orientation in the relationship between entrepreneurial orientation and SME performance. This study is the first to explore the sequential mediating role exercised jointly and successively by market orientation and learning orientation in the relationship between entrepreneurial orientation and SME performance. Notably, the entrepreneurial orientation of SME in Morocco has not been previously studied, offering a valuable contribution to the literature on emerging economies, which remains underexplored in entrepreneurial orientation research. Lastly, a surprising result emerges compared to previous studies: learning orientation does not play a mediating role between entrepreneurial orientation and performance, thus challenging the universality of this mechanism and opening new avenues for research into contextual factors, particularly in SMEs of developing countries.

The present study aims to determine how value perceptions and green trust influence shippers’ intention to switch toward green vehicles for last-mile delivery. Additionally, it explores the impact of green knowledge on value perceptions and the subsequent effect of these perceptions on green trust in these vehicles. A convenience sampling approach was used to recruit 352 shippers utilizing conventional vehicles for last-mile delivery in Vietnam. The collected data were then examined using covariance-based structural equation modeling in AMOS version 21.0. The findings reveal that green knowledge fosters value perceptions, including functional, emotional, social, and epistemic values. These dimensions cultivate green trust and switching tendency. Notably, green trust plays a vital role in shippers’ decision to switch to green vehicles for last-mile delivery. This study extends the theory of consumption values by introducing green knowledge as a key driver of value perceptions and by positioning these perceptions as antecedents that facilitates green trust. The results are meaningful for manufacturers and logistics companies to understand shippers’ perspectives and switching decisions from the lens of green knowledge, value perceptions, and green trust.

This study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products. Furthermore, it investigates how brand love mediates the relationship between brand experience and WOM, as well as between brand trust and recommendation intention. Lastly, it examines the role of brand trust in mediating the relationship between brand authenticity and brand love. Using snowball sampling, data were collected from 492 respondents, targeting Millennials and Gen Z from urban areas in Indonesia. The analyses were performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that brand authenticity significantly enhances brand trust, while brand love substantially affects WOM and recommendation intentions. Moreover, brand trust positively influences brand love, just as brand authenticity affects brand love through the mediation of brand trust. However, brand experience does not impact brand love. These findings highlight the necessity of creating genuine brand experiences to build trust and brand love, ultimately encouraging recommendation intentions and WOM. This study is among the first to investigate the parallel mediation roles of brand love and brand trust in linking brand experience and authenticity to WOM and recommendation intentions. Furthermore, it contributes to the existing literature on how brands can enhance recommendation intentions and WOM.

Drawing on the theory of planned behaviour (TPB), this paper investigates the factors that influence the behavioural intention of young Indonesian leaders to adopt the Teuku Umar Islamic leadership style. This study employed a purposive sampling technique to collect data from young Indonesian leaders. A total of 174 participants completed the questionnaire survey. The partial least squares structural equation modelling (PLS-SEM) approach was utilised to test the proposed hypotheses. All drivers drawn from the TPB were significantly related to the receptiveness of the Teuku Umar Islamic leadership style. Of the examined factors, perceived behavioural control exhibited the strongest influence, suggesting that leaders are more likely to adopt this leadership style when they perceive fewer obstacles in its implementation and organisational acceptance. By focusing on the key attributes of the TPB, policymakers and organisational leaders can enhance leadership development programmes, improve the applicability of the Teuku Umar Islamic leadership style and ensure its inclusion in a community-based leadership framework. This study provides a novel contribution by integrating an indigenous leadership model into the TPB framework–offering a contextual alternative to dominant Western-centric leadership theories.

The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers. Specifically, it examines the mediating roles of brand image and brand credibility in the relationships among green transparency, green brand loyalty, and repurchase intention. Data collected from 386 electric vehicle users were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results reveal that green transparency positively impacts brand image and brand credibility, which subsequently enhances green brand loyalty and repurchase intention. Mediation analysis further highlights brand image and brand credibility as critical mechanisms linking green transparency to green brand loyalty. This study extends the SOBC framework to green marketing, offering theoretical and practical insights into fostering sustainable consumer behavior. By emphasizing the role of green transparency in building credible and compelling brand narratives, the findings guide marketers in cultivating consumer trust and loyalty while supporting policymakers in formulating transparency regulations for a sustainable marketplace.

This study examines the factors influencing Indonesian travellers’ behavioural intentions and use behaviours of Quick Response Code Indonesian Standard (QRIS), a popular QR-code mobile payment (M-Payment) system. Criterion-based purposive sampling was utilised to ensure data relevance. Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 analysed data from 410 Indonesian travellers. Additionally, a multigroup analysis (MGA) examined differences between younger and older travellers. Results show that behavioural intention is strongly influenced by perceived enjoyment, promotional activities, and performance expectancy, which in turn predicts use behaviour. Although perceived trust does not moderate the intention–use behaviour link, perceived enjoyment mediates the relationship between performance expectancy, effort expectancy, and social influence on behavioural intention. MGA results reveal that promotional activities have a significantly stronger impact on younger travellers. Findings highlight the importance of optimising QRIS’s efficiency and user experience while leveraging promotional strategies to drive adoption. This is the first study to examine QRIS adoption among Indonesian travellers and provides new insights into M-Payment adoption in tourism by integrating promotional activities, perceived enjoyment, and perceived trust into the UTAUT model. Policymakers should also expand QRIS’s cross-border usability to facilitate international transactions for Indonesian travellers.