This paper argues for the centrality of organisational practices in occupational learning with a case study of fundraising in the non‐profit UK's arts and higher education sectors. Despite the need to increase charitable giving to non‐profit organisations, little is known about the work, fundraisers must do in order to carry out their jobs. We argue that fundraisers develop strategic understandings and competences within organisational environments, which they put into practice in their relationships with stakeholders within and outside the organisations where they work. Our findings suggest that one of the main ways in which fundraisers learn is by negotiating and surmounting obstacles both internally, within their organisational environments and externally, around the perception of fundraising as a profession. We thus argue for the importance of establishing a “fundraising culture” within organisational environments; a shared organisational competence where fundraising is practiced as a legitimate and strategic type of practice.

The service ecosystems perspective has rarely been applied in literature tackling the nonprofit and voluntary sectors. Service ecosystems are defined as self‐adjusting systems of resource‐integrating actors connected by shared institutional arrangements and mutual value creation. By addressing service ecosystems flexibility (i.e., the ability of service ecosystems to adjust to changes), this article seeks to provide a framework that charts service ecosystems flexibility and explains its pillars, as well as the ways in which new technologies affect visitors and arts. The study focuses on service ecosystems changes initiated by technology, visitors, and organizers, aimed at increasing the level of museum visitors' experience. The study is performed in a service ecosystem comprising a sculpture arts exhibition and its online extensions in the form of Instagram, Facebook, and Twitter accounts. Collected data consist of interviews with the exhibition visitors and organizers, participative observations performed in the exhibition context, and online posts and media coverage related to the exhibition. The research process is iterative and abductive, continuously combining insights that emerge from the literature and the analyzed data through triangulation. The main findings emphasize organizers' pivotal role as the actor that orchestrates value cocreation in the service ecosystem by steering this process based on emerging changes. Additionally, the findings flesh out the role of technology in a service ecosystem and offer a more comprehensive view of service ecosystems flexibility.

Charities and marketers routinely incorporate images of recipients, for example victims of a flood or famine, in their prosocial advertising; however, previous literature suggests mixed results regarding the effectiveness of relying on sad versus happy images of victims. Recently, due to reactance to excessively traumatic marketing campaigns, happy victim images have been found to be more effective in eliciting prosocial behaviors. To extend this line of research, an experiment found that consumers are more willing to help when viewing advertisements featuring happy children over sad children. Moreover, helping mode moderates the relationship between victim image and helping intentions. The effect of a happy victim image is attenuated when consumers are asked to buy cause‐related products rather than donate to charities. According to emotion regulation consumption theory, consumers mitigate the feeling of negative emotions by increasing their intention to buy cause‐related products. Practically, the findings provide guidance on integrating victim images in prosocial advertising.

Although much research has been carried out to understand blood donators' behaviour, donation behaviour falls short of what is needed, especially among young people. This study has the general objective of extending the theory of planned behaviour (TBP) model beyond previous studies. It gathers the contributions of previous studies in a more complete model and adds a new factor, pro‐social behaviour, to try to improve the TPB model's explanatory capacity among young people. To do so, we carried out a transversal quantitative study with a sample of 200 students who took part in a questionnaire survey. The results indicate that self‐efficacy is the construct with the greatest influence on the intention to donate blood, followed by attitude, with moral norm also having a high indirect influence through attitude. Pro‐social behaviour was shown not to influence the intention to give blood but to have an indirect influence through attitude. The same happens with the descriptive norm.

Meta‐analysis is a primary avenue for the development of cumulative knowledge and an essential step in the process theory testing. It provides a more specific quantitative understanding of a subject while correcting for sampling and measurement errors. This project is a modest first attempt to extend existing meta‐analytic work on the effect of gain‐ versus loss‐framed messages to charity advertising research. A meta‐analysis of 27 studies (k = 40, N = 9,298) finds that gain‐framed and loss‐framed appeals do not differ significantly on persuasiveness in charity advertising. The random‐effects model reveals a mean r of .002 (95% CI −0.061–0.064, p = .96) after correcting for sampling and measurement errors. A re‐analysis (k = 38) excluding two outliers yielded a mean r of .03 (95% CI −0.022–.073, p = .29). Among published studies (k = 32), there was tentative indication pointing to the slight advantage of gain‐framed appeals. The framing effect does not differ by which type of donation the message calls for (monetary vs. organ), nor is it affected by moderators such as study setting and population. The little difference finding echoes previous conceptual and empirical work and calls for more work identifying moderating factors and boundary conditions on framing research. Practical implications and future directions are discussed.