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Predicting Altruistic Behaviour by the Benefactor-Beneficiary Relationship

The evolution of altruism—costly behaviour by an individual (the benefactor) that benefits another individual (the beneficiary)—has been theorized as a function of kinship, reciprocity potential, shared group membership, and costly signalling. These benefactor-beneficiary relationships have predictive value for real-life altruistic acts. J. A. Palmer designed the Costly Signals Questionnaire (CSQ) to measure participants’ level of support for altruistic acts performed under the varying conditions of (1) close kin, (2) person who can reciprocate, (3) group co-members, and (4) anonymous strangers (representing costly signalling theory). After signing consent forms, participants (n = 465) were given an opportunity to perform an altruistic act anonymously (donate valuable raffle tickets) and then completed the CSQ and measures of altruism, empathy, and religiosity. Statistical analyses support CSQ reliability and revealed that the CSQ significantly predicted altruistic action; the other measures did not (although they significantly correlated with the CSQ). Participants’ support for altruistic acts ranked significantly from strongest to weakest: kin-based > reciprocity > shared group > anonymous stranger. The CSQ appears to be a reliable, valid instrument for predicting altruistic action and measuring support of altruism based on benefactor-beneficiary relationships per evolutionary theory.

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Does Facial Width-to-Height Ratio Predict Aggressive Behavior in Association Football?

A growing body of research has emphasized the role of facial structures in affecting human social behavior. In particular, the facial width-to-height ratio (fWHR) was found to predict aggressive behavior, most notably in men of low social status. The current study aimed at broadening the insights into the role of fWHR in sports regarding the indicators of aggressive behavior and performance. We questioned the impact of fWHR in association football by analyzing fouls committed by players, their (yellow and red) cards received, and their goals scored and assists in the German ( n = 278) and Austrian ( n = 194) first division in the 2016–2017 season (306/180 matches). The market values of players were used as a measure of social status. Generalized estimating equation models taking negative binomial distribution into account did not reveal any significant impact of fWHR on fouls committed, yellow and red cards received, or assists and goals scored. Even the consideration of players’ field positions, players’ body mass index (BMI), their market value, and the interactional term of players’ fWHR and players’ market value did not affect the results. The analyses refuted any impact of fWHR in association football both on parameters of aggressive behavior (fouls and cards received) and performance (goals and assists). Merely, players’ market value was found to predict players’ goals and assists. The current study adds to the empirical evidence encouraging a critical assessment and discussion of fWHR research in sports.

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Effects of Eye Images and Norm Cues on Charitable Donation

Laboratory and field experiments have shown that people are more likely to be prosocial in the presence of watching eyes images. This “watching eyes effect” may be explained by the reputation-based partner choice model or a norm-compliance model suggesting that eye images elicit conformity to locally specific behavioral norms. A previous laboratory study that investigated the effects of local norms on charitable donations by using watching eye images and manipulating money visible in a collection box found that the presence of eye images significantly increased overall donations; however, the images did not make people more likely to conform to the apparent local norm. Here, we report the results of a field study examining the effects of watching eyes and the amount of money in transparent collection boxes on charitable giving in an izakaya (a Japanese-style tavern) setting. Contrary to the previous study, we found that the amount donated increased more under the large- than the small-norm treatment. The presence of eye images increased the overall amount donated but was more salient under the small-norm treatment. We found that participants were more likely to increase the amount of money in the box than to conform to the local norm of a small donation when the eye images were present. The results of this study suggest that an appropriate combination of eye images and normative information can alter people’s behavior without changing their economic incentives.

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What If the Rival Drives a Porsche?

Previous research found that men conspicuously consume luxury products to attract a mate and to signal their mate value. However, these studies have yet neglected to investigate the function of male conspicuous consumption in same-sex competition. Given that intersexual selection and intrasexual selection are closely related processes, it stands to reason that a further function of male conspicuous consumption could be to impress and deter same-sex rivals. An 2 (intrasexual competition context vs. control) × 2 (conspicuous luxury vs. inconspicuous nonluxury) between-subjects experimental study conducted with an Amazon Mechanical Turk sample ( N = 160) revealed that men reported both higher liking of and an intent to purchase a conspicuous luxury car compared to an inconspicuous nonluxury car due to increased feelings of social status. This effect was stronger in the intrasexual competition than in the control context. An additional perception study using a single-factor between-subjects design (conspicuous luxury vs. inconspicuous nonluxury car) among German men ( N = 405) indicated that male participants rated a man who displayed a conspicuous luxury car more as a rival and mate poacher and less as a friend. They further perceived him to be superior on various mate value characteristics (i.e., attractiveness, intelligence, ambition, and status) and rated him as more oriented toward short-term mating. In sum, our findings add to previous research in the field of evolutionary consumer psychology by suggesting that male conspicuous consumption of luxuries may also serve a function in male–male competition.

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